The Hondo Anvil Herald (Hondo, Tex.), Vol. 82, No. 15, Ed. 1 Friday, April 12, 1968 Page: 2 of 14
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Page 2—Hondo Anvil Herald, Friday, April 12, 1968
SdttvUaU . ..
POLITICS HAS COME
TO SHOCKING STATE
The following editorial is from
The Fort Worth (Tex.) Star Telegram
of April 2. The Anvil Herald agrees
with the statements made and ap-
preciates this opportunity to quote
them:
★
A few months ago the Star-Tele-
gram said, "We stand with the Presi-
dent."
We still do. We stand with him
in sorrow that a brilliant career in
public service has come near an end
in an unprincipled, unreasoning, un-
bridled onslaught of vilification and
ridicule.
We stand with him in dismay
that it is impossible for a debate to be
conducted on the greatest issues per-
haps ever before this country without
such violence and threats of violence
that the President of the United
States cannot even announce his in-
tention to speak in an American city.
We stand with him in shock that
policies which poll after poll indicate
have vast national support can be
routed in the arena of world affairs
by the simple method of being shout-
ed down by a dissident element in
our own country.
And — admittedly this may be
state chauvinism — we stand with
him in mutual anger at the realiza-
tion that perhaps his greatest sin in
the eyes of the psuedo-sophisticated
East was the simple fact that he was
a Texan, looked like a Texan and
sounded like a Texan.
v. . ... . ..." ..... .......
It was just more than the centers
of our nation's cultural life — self-
proclaimed centers, that is — could
bear. So this man who has served his
nation in positions of honor and pow-
er for so many years was made to
appear a clown. How many times
have you heard a vapid TV comic say,
“My fellow Amurricans . . ."? How
many times have you heard Mrs.
Johnson's Southern accent mockingly
exaggerated? How many times have
you seen western, ranch-style dress
depicted as a clown suit?
The John F. Kennedys were a
beautiful young couple, and they
spoke beautifully to the hearts of an
ever-youthening population. But is
there no beauty in service, age, digni-
ty?
We certainly do not deny the
right to dissent. For instance, Senator
McCarthy beileves with all his heart
that President Johnson's war policy is
wrong. And he has fought against it
with intelligence, wit and patriotism.
To our knowledge there has never
been one word of personal attack
against the President ^pss the sena-
tor’s lips. This is what we understand
the American system to be.
But some of the senator's young
followers have not followed his exam-
ple. They screamed down the attempt
by a member of the President's cabi-
net to speak for. administration poli-
cy. And even Senator McCarthy said
in effect, "Well, he just shouldn't ap-
pear on a university campus." Not ap-
pear on a university campus? Where
reason and debate should reign?
This is democracy?
What were the sins of President
Johnson, other than the fact that he
was from Texas and not from the
East Coast?
—The Vietnam war. President
Eisenhower pledged our nation to
uphold the sovereignty of the little
country. President Kennedy endorsed
that pledge, and announced publicly
that he believed in the domino
theory — that when one free country
falls, the tendency is for that fall to
be repeated in country after country
until the stand against aggression fi-
nally has to be taken at much greater
cost.
It came to be the lot of President
Johnson either .to put up or shut up
on our nation's pledge — to stand
against communism or let it march
on. He put up.
—The urban dilemma. To blame
our urban ills — and all the concomi.
tant problems of race, social responsi-
bility, crime and poverty — on Presi-
dent Johnson is like blaming a 72-to-
0 football defeat on the failure of the
last goal-line stand on the last touch-
down. Urban slums, Southern agricul-
turally oriented Negro migration to
northern cities, poverty, rising expec-
tations fed by television and by
glimpses of t h e possible — all of
these have been building for many
years.
But Rep. Wright Patman pointed
out Sunday night that President John-
son had done more to combat these
ills than all of the other American
Presidents combined. And that in-
cludes the last two before President
Johnson.
--Political savvy. The critics have
bewailed the fact that President John-
son is a political man. He seeks to
practice the art of the possible, to
seek the consensus, to win something
by compromise instead of nothing by
fight.
The plain truth is that our gov-
ernment runs on politics. This is the
fact, like it or not, and the rest is'
mouthing platitudes. President John-
son, as majprity leader, was the most
effective public official during Presi-
dent Eisenhower’s administration.
President Kennedy was often ineffec-
fective during the time Mr. Johnson
was Vice President and therefore
greatly limited in achievement of his
aims. As President, Mr. Johnson has
moved this nation powerfully.
The President has been an effec-
tive and knowledgeable public ser-
vant for many years. We stand aghast
at some of the possible alternatives
to him as President. We grieve at the
breakdown of our democratic system
which forces him to sacrifice his ca-
reer in order to try to bring a satis-
fatory end to the war.
So, for the next nine months, we
stand with the President.
Nothing's In Second Place
If you question t h e state of
farming in America, chuckle with us
(if you can) over this anecdote:
Two veteran farmers were being
interviewed by. a local newscaster.
At the end of his questioning, he said:
"What would you do if you were to
inherit a million dollars tomorrow?''
The first farmer allowed as how
he'd quit working, take life easy and
go fishing.
The second scratched his head,
thought a while, and answered: “I
reckon' I’d just keep on farming till
it was all gone."
—Columbia (SC) State
-------------1
ADVERTISING DOESN’T JERK A
IT P U L L S I \
COW POKES
V
By Ace Reid
"Look, there's some grass... let's go buy us 100 steers to eat itl"
Hospital News
ADMITTED Mar. 30-Apr. 6
Hondo — Dixie Ann Devers,
Amanda Saathoff, Edna Coffey
Henry Gonzales, Katie Gerdes,
Anita Valles, Valsorine Darchq
Anita Valle. Yancey — Petra
Sanchez, D'Hanis-- Louis
Carle, Lisde Garcia, Devine--
Olga Flores. Moore-- Elia
Herrera, Sabinal -- Patsy Bo-
mar, Florence Wood, Gippie
Wilson.
DISMISSED Mar. 30-Apr. 6
Hondo — Dixie Ann Devers,
Edna Coffey, Henry Gonzales,
Ramona Barrientes, Anita Val-
les, Jesse Arcos. D'Hanis
Walter Burrell, Felix Pena,
Louis Carle. Sabinal -- Patsy
Bomar, Gippie Wilson, Flor-
ence Wood. Devine -- Maggie
AnnMonreal, Natalia— E-
dith Meigs. Moore — Elia Her-
rera.
BABIES
Phyllis Jo to Mr, and Mrs.
Bennie Cole Bomar, Sabinal, 7
pounds 9*1/2 ounces, March
30, 1968. Luis Rene to Mu and
Mrs. Oscar Herrera, Moore, 7
pounds, 1 ounce, April 1. Es-
ther to Mr. and fyirs. Filomeno
Garcia, D'Hanis, 6 pounds 10
ounces, April 6.
Public Records
MARRIAGE LICENSES
Ramon Baca and Cointa Las-
tra, March 29, 1968.
Robert Vaughn M abe and
Terry Holland Crawford, April
1, 1968.
NEW CAR REGISTRATIONS
Rudolph Reus, LaCoste, Ford
FI 500. H. B, Foulds, Jr„ De-
vine, Ford PU. Warren Car-
ter, Devine, Chev. PU. Jose
Banda, Devine, Chev. E. H.
Black, Devine, Chev. Robert
F. Martin, Devine, Ford Falcon.
Mary Louise Sholund, Devine,
Ford LTD, Donald A. Cowles,
Devine, Chev, Cpe. Ricardo
Arreguin, Devine, Chev. Wgn,
Concepcion Pompa, Devine,
Chev. FS PU. Guarino Cava-
zos, Devine, Ford LTD. Ernest
Britsch, Hondo, Buick. Bill
Coffey, Hondo, Chev. PU, T.
E. Terry, Moore, Chev. JohnL.
Sauceda, San Antonio, Chev.
PU. A. D. Spillyard, San An-
tonio, Chev. Mrs. Rena Hard-
ing, Yancey, Ford. Glenn Mo
Gonagill, Del Rio, Chev. PU.
Oscar Dominguez, Hondo,Chev,
Spt. Cpe. Rothe, Martin, Hon-
do, Chev. Charles E. Wolf^
Uvalde, Chev,
Editor’s note: The Old Phil-
osopher on his Johnson grass
farm has been engulfed by the
wave of political surprises late-
ly, his letter this week, indi-
cates.
Dear editar:
Old Philosopher Offers His Idetis
About Competing With TV ‘Experts’
“Annoyance Factor” is
new term which has enter
tiie Language of advertis
ing men.
Some of the advertising ex
perts have come to the conclu
sion that advertising whii
annoys the public may creal
a negatvife impression
LOCAL BUSINESS
‘Annoyance Factor’ In Ads
upon a public, the greater be-
comes the annoyance factor. ’
Thus newspapers and maga-
zines which are voluntarily
p u r c h a s e d by the public
should be read by a minimum
of annoyance. Since printed ad-
vertising may be entirely ig-
S U c h! nored, it suffers little or no
advertising may do a product annoyance loss,
mere harm than good, they-
say. *
The conclusion seems to be
very reasonable and logical.
It is remarkable that the
bright boys .who prepare na-
t i o n a 1 advertising have not
reached this simple deduction
long ago. The public is very1
much aware of the truism. 1
The annoyance factor varies
v.ith kinds of advertising and
the media in which advertising
is d i s pi a y e d or broadcast.
Tests for the annoyance factor
indicated that it is highest in
television advertising; radio
advertising created the second
highest annoyance score, Ra*
dio was followed by direct
mail, free circulars, magazine
advertising, and newspaper ad-
vertising in the order listed.
Hcwever we judge the scien-
tific validity of the annoyance
tests, few of us are surprised
at the ranking. We know from
personal experience that peo-
ple who are "cussing” adver-
tising are Usually complaining
because the advertising breaks
into a television or radio pro-
gram. People also are irritat-
ed by junk mail and circulars
which come uninvited into a
home.
The evidence indicates that
the annoyance factor is direct-
ly related to captive nature of
audience of advertising. #r
stated in a simple principle:
The more advertising is forced
There have been so many
surprises in politics lately,
topped by President Johnson’s
decision not to run again, that
there simply can’t be anymore
left, outside maybe of Bobby
Kennedy's showing up with a
crew cut and DeGaule’s offer-
ing to pay France’s World War
I debts.
The worst thing about these
surprises though is what it
does to newspaper columnists.
I got hold of a bunch of old
newspapers last night and be-
gaiL reading them in the light
of what has happened a few
weeks after they were publish-
ed, aiid they’re confusing.
Fcr example when Rockefel-
ler thwarted the experts
said he wasn't running, t h c
.columnists were caught f 1 a t-
focted. “Political analysts had
thought he certainly was going
to run,'1 one of them wrote,
i.at mentioning he was one of
the analysts.
Another one wrote only two
w e e k s ago: “Anybody who
knows Lyndon Johnson knows
he's hot going to give up four
more years of power."
When Eugene McCarthy first
announced he was running, an-
other columnist said bemused-
ly, “he is like Emmett Kdlley,
the clown, trying to sweep up
his own spotlight.”
And so it went, proving that
ihis is where television has an
advantage over newspapers for
experts. An expert can be 100
percent wrong and almost
swallow his foot on TV, but
when the program changes,
his words fade with the picture
and it's hard to pin anything
on him.
«*®Ut with a newspaper it’s
different. There the words are,
in black and white, and you
can clip them out and carry
them around and examine
them after events have shown
the mind of the President for
example than he did next
week’s weather.
Consequently I have wroked
out a solution. Newspapers
carrying columns by political
experts ought to be printed in
disappearing ink. Twenty-four
hours after their profound and
analytical opinions have a p -
peared, the ink ought to fade
j like a television picture w i t h
a burned-out tube.
a n d Tnis of course does not ap-
ply to The Anvil Herald. Not
as long as I’m in it.
Yours faithfully,
J.A.
Medina ValJey
School News
The Pantherettes held a
meeting the past week. They
discussed money-making pro-
jects and camp requirements.
The Freshman class held a
dance Friday night in the high
school cafetorium. Music was
by Colonel Tyke's Medicine
Band. Sponsors for the fresh-
man class are Mr, Donald Uhl-
ig, Mr. W. B. Melton and Mr.
Paul Rolanovich,
The Texas Easter Seal Soci-
ety served 16,522 handicapped
cliiidren and adults in 1967.
J^pHappy
Birthday
APRIL 15
Aubrey Mooney.
APRIL 16
Mrs. Paul F, Christilles, Jr„
John Myers.
APRIL 17
Louis Monte, Mrs. John
Walch, Maxie Honigfeld, Dan-
ny Honigfeld, Charles A, Ben-
dele, Sr.
APRIL 18
Mrs. Alfred Muennink, Su-
san Pritchard, Mrs. Hugo Naeg-
elin, Mrs. Tom Kirby, Floyd E,
Santleben, Jr„ Mrs. Bernard
Keller, Sr„ Gary Neal Row-
lett, Werner Ulbricht.
APRIL 19
Glenn Muennink, Billy Sny-
der, F. J. Dallal, Helen Ann
Balzen, Tom Kirby, George
Mechler, July Pella,P.F.Chris-
dlles, Sr.
APRIL 20
Mrs. Lester Landrum, Diane
Christilles, Mrs. Arthur Brucks,
Jr.
APRIL 21
Mrs. Rodney Wheeler, Jim-
my Mumme, Mrs. Louis Carle.
THUR. -FRI. -SAT.
Apr. -11 - 12 - 13
WALT DISNEY'S
THE
"Happiest Millionaire"
Fred Mac Murray
Technicolor o
Show starts at 7:30 p.m.
SUN.-MON.-TUB.
Apr. - 14 - 15 - 16
" THE GOOD
THE BAD and
THE UGLY "
Technicolor’CUnt Eastwood
Show starts at 7:30 p.m.
Sun . Matinee 2:00 m.i.
N. P. POPE AGENCY
202 Hondo National Bank Bldg.
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Phone HArrison 6-2222 Hondo, Texas
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L«t the people know the truth
and the country is safe.
—Abraham Lincoln
Entered at the Post Office,
Hondo, Texas, as Second Clast
Mall. Published every Friday
in Hondo, Texas, by Associated
Texas Newspapers, Inc. W. E.
Berger, President; Lillian G.
Brucks, Publisher; Edna Q.
McOade, Editor.
Tha Castrovllle Anvil Est. 1866
The Hondo Herald .... Eat. 1861
Consolidated Oct. 17, 1903
The LaCoste Ledgei'' Eat. 1916
Consolidated June 1, 1951
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McDade, Edna. The Hondo Anvil Herald (Hondo, Tex.), Vol. 82, No. 15, Ed. 1 Friday, April 12, 1968, newspaper, April 12, 1968; Hondo, Texas. (https://texashistory.unt.edu/ark:/67531/metapth819207/m1/2/: accessed July 8, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Hondo Public Library.