Sulphur Springs News-Telegram (Sulphur Springs, Tex.), Vol. 102, No. 40, Ed. 1 Sunday, February 17, 1980 Page: 11 of 40
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Battle continues on pain reliever ads
THE NEWS-TELEGRAM, Sulphur Spring*, Taxas, Sunday, Fab. 17, 1980—SECTION 1-
t EDITOR’S NOTE - Seven
years after the Federal Trade
Commission first tackled the
problem of misleading and
confusing ads for pain
relievers, the ads haven’t
changed much. This is the last
, of a three-part series.!
By KEVIN McKEAN
AP Science Writer
NEW YORK (AP) - Most of
the pain reliefers Americans
spend nearly $1 billion a year on
are mostly aspirin.
But you would never know it
by searching the typical drug
store display, or confronting the
bewildering advertisements on
television, radio and in print.
Anacin promises “Fast pain
relief.” Bufferin says it is
“Twice as fast as aspirin.”
Alka-Seltzer has “The sound of
fast relief:11 Yet the pain-
relieving ingredient, in each is
aspirin.
“This is a separate species of
unfairness to the public.
They’re essentially creating the
confusion they’re capitalizing
on,” says Joel Brewer, a
Federal Trade Commission
lawyer who is senior attorney
for over-the-counter drug ad-
vertising.
' You can pay more than three
cents a tablet for aspirin in the
24-tablet size of Bayer, or less
than one-tenth that for the large
size of an unknown brand. Yet
they may be equally good for
your headache.
The makers of non-
prescription drugs defend the
ads. “Everybody knows that
Bufferin is aspirin with buf-
fering agents. I don’t think
there’s anything misleading
about that.” says Harry Levine,
vice president for corporate
communications for the maker
of Bufferin.
The premium that consumers
pay for name-brand products
helps support advertising. But,
much of the pain reliever ad-
vertising is “confusing*' and
misleading to the consumer,” a
panel of the U.S. Food anl Drug
Administration has concluded.
In 1973, the FTC challenged
ad claims of three drug makers
— American Home Products
(Anacin), Bristol-Myers
(Bufferin) and Sterling Drug
(Bayer). An administrative law
judge has ruled that the first
two firms must back up their
claims with scientific proof, but
both cases are under appeal to
the commission. The Sterling
case is still pending.
The FDA panel advises these
people to consult a doctor
before taking aspirin:
—The approximately two in
1,000 people who are allergic to
aspirin (this includes from 6
percent to 20 percent of asth-
matics). .
—People who have a history
of ulcers, stomach distress or
problems of internal bleeding,
since aspirin tends to increase
bleeding.
—Women in the last three
months of pregnancy, since
aspirin can interfere with infant
blood clotting or delay or
prolong labor.
—Hemophiliacs or persons
who are taking drugs to prevent
blood clotting (anti-
coagulants), because aspirin’s
anti-clotting action may make
them dangerously liable to
bleed.
—Diabetics or sufferers of
gout, since aspirin can interact
or interfere with prescription
drugs for these conditions.
—Arthritics, since, despite
the sales of “arthritis strength’1
aspirin products, doctors say it
is dangerous to self-medicate
arthritis, which can develop
into a crippling disease.
When buying aspirin, check to
see that it is pure white, does
not contain broken tablets and
does not have a vinegary smell,
all signs of age or poor
manufacture.
Be especially careful in
giving aspirin to children. Many
of the roughly 100 people a year
who die of aspirin overdoses are
children accidentally poisoned
by well-meaning parents.,. Use
children's aspirin and follow
carefully the directions on the
label.
The first symptom of aspirin
overdose is a ringing in the
ears. That means you should
stop taking aspirin, or, if you
think you may already have
taken too much, contact a
doctor or poison control center.
Here is a rundown on some
other pain relievers:
—Anacin: aspirin plus the
wake-up ingredient caffeine,
about one-quarter the amount
in a cup of coffee. Anacin has
slightly more aspirin per tablet
than regular aspirin (400
milligrams versus 325
milligrams) but you take fewer
tablets, so it all evens out.
—Bufferin: aspirin plus two
buffering agents which help
reduce the acidity of the
stomach which causes some of
aspirin’s irritation. But the
amount of buffering may be
insufficient to completely
overcome aspirin’s acidity, and
some doctors recommend
taking aspirin with food, with a
glass of milk or with an antacid
like Maalox, Di-Gel or Mylanta.
—Alka-Seltzer: aspirin plus
large amounts of buffers,
adequate to overcome aspirin’s
acidity. But it is unwise to mix
aspirin with alcohol since bbth
irritate the stomach,
diminishing Alka-Seltzer's
value- as a hangover remedy.
Alka-Seltzer also has a high
sodium content and so may be
inappropriate for persons on a
low-salt diet.
—Tylenol, Datril, Bayer Non-
Aspirin Pain Reliever, Anacin-
3, etc: these all contain
acetaminophen, the leading
aspirin substitute.
Acetaminophen has the same
pain- and fever-reducing power
as aspirin, but has no effect on
inflammation and so is of little
value in arthritis or pains that
are caused by swelling.
Acetaminophen provokes less
stomach upset than aspirin. But
it is not a harmless drug, and
overdoses can cause severe
liver poisoning. Some doctors
believe the danger of overdose
is greater in alcoholics, whose
liver metabolism is altered by
drinking.
-Combination drugs: Ex-
cedrin, Vanquish, Empirin
Compound, etc: these contain
combinations of aspirin,
acetaminophen, and other
related pain reliefers* plus
L
caffeine and other mild
stimulants, buffers or, in some
cases, antihistamines to
promote drowsiness (Excedrm
PM. for example). These
products claim relief superior
to plain aspirin or
acetaminophen, but there is no
good scientific proof for it.
Doug Moore
Certified
t
Public Accountant
885-9654
401 Gilmer
©LESS
THAN A
DOLLAR
Mixed Vegetables ‘^43*
Tomato Sauce
Hy-Top Charcoal .ion^T*L«5159
Dog Food 4^cJl
... _ fU*u IttkJn All Fltmn J * QO
Cooking Sauce >6. * 1
Kraft Rolls ^ 70t
Kraft Maxi Parkay ,.-79*
Pine-Sol "c,"~ 89*
Texas Chili “ “T,. <*, 89*
Homextyle
Larsen Veg-flll A
Biscuits
Homestyle Or Buttermilk
Sandwich Bags ...79*
Pam Aerosol * .,,99*
Fruit Drinks *~-.,-.93‘
Plastic Wrap .^...,,,59*
Whitt Or YtUow
&1K
Hy-Top Hominy30*
Hy-Top Napkins 3“** 1
Peanut Butter.99*
Coffee CreamerTz ^1*189
Yogurt. .Sffi.3 ir89*
URL <^"*>0" EwportW
In HR...,.........533 oi Cm
!w-
mners
Hy-Top Mustard.....lt* 53*
Can Of 10
Limit 6 Cans With ’10.00 Or More Additional
Purchase-All Others Reg Price
Kraft Singles “““-r.'L5!49
Downy Rinse ■:.“‘r.Jl09
Cut Asparagus . - 89*
Blended Shortening «:i3l39
Mexican 14 oz
Enchilada 12 oz
Queso, Saltillo 13 oz
Pepper
Hy Top Block (
OI Can W
Dog Food
99*
Hy Top
Or Grtvy
Pie Filling ^"r.c5!49
Dynamo Liquid "ThJl®
Hy-Top Apple Juice ^854
Hy Top 1000 M A *
Hy-Top Dressings ““." ’s: 49
Nescafe
$399
oz nl
Jar ^
Instant Cotfee
Hy-Top Hamburg*
Dill Pickles.....» « <« oo
Dole Golden Ripe
Bananas
« 4/$1
............./ Lb* ■■
Fresh Turnip
Greens
Home Grown
Yams
29
Bunch
Texas Ruby Red
Grapefruit 5 ^*..98*
Fresh Green Onions..............4 Buncim J1
Sunkist Lemons...................3 f<* 59‘
Red Grapes.............................u 894
Shredded Carrots....................« « ^ 69
Salad Mix............................• « 49'
Fresh Spinach...................... <o « p**99
Red Cabbage..............................it 39*
Rutabagas ............... ............Lb 29‘
Purple Top Turnips.......................u 39*.
Water Added
Smoked Picnics
Meat Or Beel
Franks
Frozen Treats
Tortillas
Carnation Crinkle Cut
Potatoes.......
Onion Rings
VINEGAR-THE CHOICE IS.YOURS
all purpose vinegar with the strongest and sharpest flavor choose
white distilled vinegar (recommended for pickling) Apple cider vmefear is used
widely in cooking and pickling when the added dimensions of cider flavor and
darker color is desired Make your own HERBED VINEGAR lor salad
dressings marinades and sauces Combine m a saucepan and bring to a boil
l qt cider vinegar IT basil (or choose tarragon
1. tsp garlic powder oregano or marioram leavesi
Remove from heat cool slightly Pour into tightly covered iar shake well Let
temperature tor one week before using .
Oscar Mayer Sliced Bacon............u> px* ‘l79
lunch Meats.....» * * ’1”
Armour Star Canned Ham.........j Lb can J5"
Fisher Boy Fish Sticks.....Fr.“e?....» « p* 59'
Fresh Any Size Pk* t OA
Ground Beef!!48
Ground Beef Patties.....F.r^.0.,?un*.....Lb Jl39
Hormel Sialeis..^.^..^?!..!* . p^I09
Smoked Sausage..........Lb*1M
Booth Fish Port.ons...“r*:i2 M
QUANTITY RIGHTS RESERVED
NONE SOLD TO DEALERS
The Most Competitive
Folks Around!
THESE SAVINGS GOOD
MON-TUES-WED,
FEB. 18-19-20
SULPHUR SPRINGS
222 GILMER
MON - SAT
8 A.M. - 7 P.M.
AOOKSHIAES
THI mOST COmPETITIVE FOLKS AROUND
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Keys, Clarke. Sulphur Springs News-Telegram (Sulphur Springs, Tex.), Vol. 102, No. 40, Ed. 1 Sunday, February 17, 1980, newspaper, February 17, 1980; Sulphur Springs, Texas. (https://texashistory.unt.edu/ark:/67531/metapth823889/m1/11/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Hopkins County Genealogical Society.