Sulphur Springs News-Telegram (Sulphur Springs, Tex.), Vol. 302, No. 19, Ed. 1 Wednesday, January 23, 1980 Page: 5 of 14
fourteen pages : ill. ; page 24 x 16 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
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THE NEWS-TELEGRAM. Sulphur Springs, Taxat, Wednesday, Jan. 23,1980
Newest Wive Of Smoker Research:
MERIT favored 3 to 1 over high tor brands
in tests comparing taste and tar level
Smokers Report: MERIT
' Taste Matches High Tar Cigarettes.
New taste tests with thousands of smokers prove it.
Proof: A significant majority of smokers rate
MERIT taste as good as—or better than—leading
high tar brands. Even cigarettes having twice the tar!
Proof: Of the 95% stating a preference, 3 out of 4
smokers chose the MERIT low tar/good taste
combination over high tarleaders when tar levels
were revealed.
MERIT: Proven LongTerm
Alternative To High Tar Brands
New national smoker
study results prove it.
Proof: The overwhelming
majority of MERIT smokers
polled feel they didn’t
sacrifice taste in switching
0 Philip Morris Inc. 1980
Warning: The Surgeon General Has Determined
That Cigarette .Smoking Is Dangerous to Your Health.
from high tar cigarettes. ;
Proof: 96% of MERIT smokers don’t miss former
high tar brands, ,
Proof: 9 out of 10 enjoy smoking as much
since switching to MERIT, are glad they switched,
and report MERIT is the best tasting low tar they’ve
ever tried.
m You’ve read the results. The
conclusion is clearer than ever:
MERIT delivers a winning com-
bination of taste and low tar.
A Combination that’s
attracting more and more
smokers every day and-
more importantly—satisfying
them long term.
Kings: 8 mg' 'tar;' 0.6 mg nicotine—
100's:11 mg' ’tar,'' 0.7 mg nicotine av. per cigarette, FTC Report May 78
MERIT
Kings & lOO’s
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Keys, Clarke. Sulphur Springs News-Telegram (Sulphur Springs, Tex.), Vol. 302, No. 19, Ed. 1 Wednesday, January 23, 1980, newspaper, January 23, 1980; Sulphur Springs, Texas. (https://texashistory.unt.edu/ark:/67531/metapth824799/m1/5/: accessed June 22, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Hopkins County Genealogical Society.