Sulphur Springs News-Telegram (Sulphur Springs, Tex.), Vol. 102, No. 171, Ed. 1 Sunday, July 20, 1980 Page: 18 of 36
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4-SECTION J—THE NEWS TElECtAM. Sulphur Springs, T**w Sunday. July 20.1900.
'Fowl play' in comparison of coupons
Supermarket Shopper
By MARTIN SLOANE
The inti-couponer* are
trying to use figures to prove
that we cotton dippers are all
wet They are using their own
brand of research in an attempt
to show that we aren’t really
saving money with coupons and
refund offers.
One of these coupon critics
recently wrote a newspaper
article in which she compared
the cost of four national-brand
products to the cost of four
supposedly similar store
brands. She proudly concluded
that despite the coupon and
refund discounts on the four
national-brand items, she was
ahead by $3.87 if she purchased
the store brands.
Was her research valid? You
be the Judge.
The first of the four items in
her comparison cost twice as
much as the other three items
combined. It was a 16-pound
turkey!
Who in his or her right mind
would use a turkey purchase to
judge the effectiveness of
coupon and refund savings’
What shopper with any sense
would purchase a 16-pound
turkey just because he or she
had a 75-cents-off-coupon?
Certainly nobody that I know.
This coupon critic violated
the first rule of smart shop-
ping: Be selective. Never buy
an item just because you have a
coupon or a refund form.
Always check whether a
competitive item might be
cheaper
Why did this coupon critic use
a turkey in her comparison’
Perhaps because she needed
the $4.06 she saved on the
turkey to prove that store
brands are a better way to save
money than are coupons and
refunds. Coupon clippers would
have come out ahead of store-
brands buyers on all three
other products used in the
comparison.
The turkey purchase was also
"fowl play" because this
coupon critic bought her store
brand on sale but failed to find
similar sales on any of the
national brands used in the
comparison.
Was this fair? Anyone
checking the supermarket
newspaper ads will find that
national brands are much mare
likely to be on sale than are
lesser-known store brands.
The second item in the
comparison was Folger’s
Coffee. This coupon critic
admitted that she was able to
use a coupon and a refund to
save 96 'cents over the store
brand.
The third and fourth items m
the comparison were Jif
Peanut Butter and Welch's
Grape Jelly. Amy, a
Massachusetts reader of both
this column and the coupon
critic's article, had no problem
finding these items on sale.
Here is her comment:
"The writer of this article
overlooked one of the cardinal
rules of smart shopping. She
didn’t buy her products when
they were on sale I found
supermarket specials' on both
the Jif Peanut Butter and the
Welch's Grape Jelly. By being
a smart shopper as well as a
couponer and a refunder, I
saved 65 cents more than she
did on these two items.”
This coupon critic’s article
made several important points
for anyone who took the time to
read it carefully.
For instance, you cannot
expect to find worthwhile
coupon or refund discounts on
meat and poultry. Both Amy
and I would have bought the
store-brand turkey.
The coupon critic’s own
figures show that combining
coupon and refund discounts on
the same product can often
save you more than buying
house brands. And Amy proved
that a "special" combined with
a coupon and a refund can save
you much more than the store
brand.
The problem with the anti-
couponers is that they can’t
seem to Understand that
couponing and refunding are
just part of a smart-shopping
strategy that also includes the
purchase of the store brands.
Keep track of your coupon
and refund savings with help
from my Coupon Clipper’s
Newsletter No. 1, “Keeping
Score.” Send 75 cents plus a
stamped, self-addressed en-
velope to THE SUPER-
MARKET SHOPPER, P.O.
Box <61, Radio City Station,
New York, NO.Y. 10019. Be
sure to request the newsletter
by name.
Refund ofthe Day
Write to the following ad-
dress to receive the form
required by this offer, which is
good for a free half-gallon of
milk: General Mills Inc., P.O.
Box 48, Minneapolis, Mina
56460 Send for this form by
Aug. 31. I960
Aad write to the following
address to receive the form
reqored by this free toothbrush
offer: Pepsodent Toothbrush
Offer, P.O. Box 9653, St. Paul
Minn. 65196. This offer expires
Sept. 30,1961.
Clip'N'File Refunds
(Week of July 1)1
Soups, Snack Foods
Candy
(Filoi)
Clip out this file and keep it
with similar cash-off coupons
— beverage refund offers with
beverage coupons, for
example. Start collecting the
needed proofs of purchase
while looking for the required
refund forms at the super-
market, in newspapers and
magazines, and when trading
with friends. Offers may not be
available in all areas of the
country. Allow 10 weeks to
receive each refind.
ALLIAN WAY Refund Offer.
Receive a 31 refund. Send the
required refund form plus three
box tops showing the Appian
Way imprint from Appian Way-
Pizza Mix, regular. Expires
Dec. 31, 1900
CELESTE PIZZA Refund
Offer. Receive a $1 refund.
Send the required refund form
plus three net-weight
statements from any Celeste
Pizza. Ezpires Feb. 28, 1981.
CRESCENT FOODS.
Receive a $1 refund. Send the
required refund form plus
Universal Product Code
symbols from the fronts of five
Our Daily Bread
Scripture Reading lor Today Numbers 21 1-9
THE LOOK THAT BRINGS LIFE
as Moses Idled up the serpent in the wilderness, even so
must the Son oi man be Idled up. John 3 14
\/Lf HEN ihe rebellious Israelites vs ere attacked bv
$$ fiery serpents in the wilderness, God commanded
^ Moses to raise a bronze snake on a pole as the
only cure for their venomous bite All the people died
except those vs ho looked upon it; they were saved by
exercising their faith m God s remedy.
lesus reminded Nicodemus of this incident recorded in
Numbers 21 and indicated that the litted-up serpent had
deep spiritual significance. As a type, it pointed forfvard
to Himself. As our sin-bearer, He would suffer and die to
redeem us from eternal death by being lifted up on a cross.
Man is infected with the poison of guilt and iniquity. Only
by looking to )esus in faith and appropriating His saving
grace can he be saved
After preaching on this Scripture, an evangelist asked
his little daughter to come up and sing a gospel song.
It included these words: One look at Jesus' And it set-
tled it all for me1/ His love I could not spurn. Nor from
His mercy turn, One look at Jesus' And it settled it all
for me!” As the hymn ended, a man came down the aisle
weeping bitterly Gladly he received the Savior Later when
asked what Kad brought such strong conviction, he re-
plied, It wav that little (hild singing 'One look at Jesus.'
Before that I had been looking at my sin, and especiallv
at the hypocrites in the church. Suddenlv I saw my mistake.
I knew I must turn to the Savior and accept Him if I was
to find peace with God
My friend, the same look of faith can also bring you
eternal life. —H G.B.
There is hie i-ir a look at the Crucified One,
There is liieat this moment tor thee:
Then look, sinner, look unto Him and be saved.
Unto Him who was nailed to the tree. —Hull
THOT It you have faith in the Savior, you'll escape sin's penalty
and receive Christ's pardon.
Henry Ci. Bosch; Copyright 1980, Radio Bible Class,
Grand Rapids, Michigan. Used by permission.
BETTER MILEAGE RATINGS THAN
TOYOTA OR DATSUN PICKUPS.
(WITH STANDARD TRANSMISSIONS)
mmM f
^ ' ■ ..
...,
m^rnpm
TOUGH CHEVY LUV.
1 8 LITER,]I0CU WrKHJR
85 3$
(PA (SI UPC (SI MRY
DATSUN (PA (SI MPG(SI HWI 31
TOYOTA (PA (SI MPG 30' (SI hwy 28
Irmember tamit I hr rstmalro MPG to that
o! Other vehicles too may get d'Heient mileage
depending on ho* tnt you drive nealhei conditions
and tup length Actual higheay mileage ml' probably
be less than the tugheay estimate
LONGEST BOX
OF ANY SMALL-SIZE
VTON PICKUP
Tough imported Chevy LUV.
Big where it counts. Big-with
an available 7^ft. cargo box
and pavloads up to 1635 lbs.
Payload includes cargo, equip
ment and passengers Big on
toughness and comfort. Working
hard or having fun. you'll find a
lot to like about LUV.
BIG WHERE
IT COUNTS.
OWVYTWOil
BUKI TO STAY TOUCH.
LARGE STOCK AVAILABLE FOR IMMEDIATE DELIVERY!
885-9521
Gober Merrell Chevrolet
1230 S. Broadway
Phone 885-9521
Crescent Snack-Size Trail Mix
packages. Expires Dec. 31,
I960.
HUBBA BUBBA Gum-
fighters’ General Store.
Receive a gumfighter's kit,
poster or newspaper. Send the
required refund form plus six
outer wrappers from Hubba
Bubba gum for gumfighter kit
which includes a game, a
holster, a badge, etc. Send the
form plus 15 wrappers for a
poster of the TV gumfighter.
Send the form plus 25 wrappers
for a personalized newspaper.
Expires Dec. 31, 1980.
KRAFT Candy offer. Receive
a bag of Kraft candy. Send the
required refund form plus back
panels containing Universal
Product Codes from any three
of the following Kraft candies:
Caramels 14-ounce), Fudgies
(14-ounce i. Peanut Brittle (12-
ounce), Toffee (10-ounce i,
Butter Mints '8-ounce), Party
Mints 18-ounce). Indicate
which of the above you want as
your free package Expires
Dec. 31. 1980.
TOFFIFAY. Receive a
refund of up to $5. Send the
required refund form plus front
panels showing net weights
from packages of Toffifay. You
receive 10 points for a 15-piece
family pack and four points for
a four-piece pack. Twenty-
points equals a $1 refund. 40
points equals, $2, 60 points
equals $3, 80 points equals $4
and 100 points equals $5. Also
include a receipt front a florist
showing a flower or plant
purchase. Expires Aug. 31,
1980.
Bonus! This offer does not
require a refund form:
NESTLE Initial Pendant
Offer, Sutton Place Creations, 7
E. 48th St., Sixth Floor, New
York, N.Y. 10017. Receive a
gold electroplated initial on an
18-inch chain. Send two com-
plete wrappers from any Nestle
5-ounce King-Size Bars plus $1.
Make check payable to "Nestle
Pendant." Hie following letters
are not availabe: O, Q, U, X, Y,
Z. Expires Dec. 31, 1982.
Copyright, 1980
United Feature Syndicate, Inc.
c
Beautiful green plants warm
up any home ... and any
decor!
'rJ’CouiG^and
HI (.11 Ml K STREET
885-3113
Limit One Gallon With *10.00 Or More Additional
Purchase-All Others Reg Price
Dairy Pride Homo
Milk*!**
Hy Top Tomato
Pride
■ ■--- Detergent
NONE SOLD
TO OEALERS
49 oz
Box
49
ARM FRESH PRODUCE
California
Lettuce 139
Dole
Bananas
GOder Swe* ^ M-MnI E^l E ■
New Croc Georgia
6*1411
TINDM, FLAVORFUL MEAT:
Boneless
Chuck Roast
58
Decker Franks
99
USDA Choice
Heavy Beet
_ Ground
■*00* Beef
F'es* Ground
Sliced
Slab Bacon
Wngri! s Bu'k Thick Si'CetJ
$109
SULPHUR SPRINGS no.. s»r
222 GILMER • LM. - 7 Ml.
AOOKSHIAES
TNi fflOST COmPfTTTTYI FOLKS MOUND
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Keys, Clarke. Sulphur Springs News-Telegram (Sulphur Springs, Tex.), Vol. 102, No. 171, Ed. 1 Sunday, July 20, 1980, newspaper, July 20, 1980; Sulphur Springs, Texas. (https://texashistory.unt.edu/ark:/67531/metapth824808/m1/18/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Hopkins County Genealogical Society.