The Daily News-Telegram (Sulphur Springs, Tex.), Vol. 86, No. 94, Ed. 1 Wednesday, April 22, 1964 Page: 16 of 20
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THE DAILY ffffWS-TELEGRAM, Soiplmr Springs, Tex&i Woflneaday, April 22, 1964.
Jiffs
..;r.
INDIVIDUAL ID
Greenwich, Conn. I&—The
Greenwich Library has drop-
ped library cardB in favor of
any identification a book bor-
rower may offer to prove he is
a town resident.
A driver's license, credit card,
department store charge plate,
passport or birth certificate will
do, among other identifcation.
One high school student offer-
ed to show a name tag sewed
in his sock.
i
Sidewalk Bazaar
SPECIALS
Boys’ Summer
PAJAMAS______
Girls’ Batiste
PANTIES 2p.ir,
ONE RACK
DRESSES
Sizes 3 thru 14 and Juniors-----
INSIDE THE STORE
CHILDREN’S
SHOES__________p»»
Boys’ and Girls’ KNIT
SHIRTS
spring
HATS
Register in Our Store for
FREE U. S. SAVINGS BONDS
to Be Given Away at 4:30 p. m.
THURSDAY, APR. 23!
What . New CljJUL>€nU/jO.
youth center
at- Teen* A Junior*
How Man With an Idea Cleaned Up h Business
By PEG ROBINSON
New*paper EnterprUe A*»n.
Hialeah, Fla., — (INEA) —
It stands as a tribute to good
old free enterprise that a man
can still invent a better mouse-
trap and find success.
Such a man is Robert P.
Walker, 36, soap salesman and
cool thinker.
Walker started as a sales-
man for a major national soap
and t o 1 e t r i es company in
Louisiana and Mississippi. On
the basis of one idea, he left
the firm to start his oWn firm.
He called it the Sunshine Soap
Co.
He discovered that the large
manufacturers had overlooked
the potential customized soap
market.
“It was a natu ral,” said
Walker." Instead of a big ex-
pensive hotel offering the
same brand of soap their
guests use every day — or
find in smaller hotels and
motels along the highway —
he held out something alto-
gether new.
“I just persuaded them they
would be upgrading their
establishment,”" he explained.
He didn’t even talk money
at first, just offered a bar of
soap impressed with a name
and emblem distinctive from
other hotels, and a choice of
color and scent.
The old “better mousetrap”
worked. E m b r a cing all the
major hotels in the Greater
Miami area, W a 1 k e r’s com-
WALKER AND SOAPi The bif bey* were ha a lather.
pany supplies soap to 80 per
cent of the total. He is now
in hotels throughout the
Caribbean and South Ameri-
ca; he ships throughout the
country.
Walker’s first two ysum
were rough, he admits. “The
first year it loeked as if we’d
never sell any aoap,” he said.
“The big ones had been in
business more than a century,
so I had to do some selling to
Kangaroo Rats
Give Evidence
To Scientists
Tucson W University of
Arizona scientists have been
studying the mystery for years
— how do vast numbers of de-
sert animals survive without
drinking?
Now they have found an ad-
ditional clue by milking a tiny
kangaroo rat — no small ac-
complishment in itself.
The milk contains far less
water and much moTe fat than
that of most mammals.
Kangaroo rats, also known
as dipodomys, are wee gnome-
like creatures that infest sec-
tions of Arizona, California]
New Mexico and Texas.
The late Dr. Charles T. Vor-
hies of the university was one
of the first to report that these
desert d w e 1 I e rs, resembling
miniature k a n g a r oos, have
found a way to live without
water. “There is no evidence
they ever drink," he reported.
Kangaroo rats abound in
areas where water holes are 40 ,
to 50 miles apart. Dr. Vorhies
reported, “these little creatures
are tied to their home burrows
and cannot travel even four or
five miles to and from a water
hole, to say nothing of a 40 to
60-mile round trip. Such a
jaunt might work off more
water than the creature could
drink.” -
They eat extremely dry
foods and abound in areas
where summer surface tem-
peratures sometimes reach 151
degrees. L , . , m
For a while the goVermneni
was mad at the dipodomys.
They build their nests two
inches to two feet beneath the
ground and connect them wits
a labryinth of communicating
burrows. During World War II
the Air Force built training
fields on the desert. The kang-
aroo rat tunnels caused
a bomber to tip over, so pre-
dator and rodent control of-
ficers were told to kill them.
The animals have long since
restored from this setback.
University of Arizona xool-
ogist Gerald J. Kooyman got
the idea that the kangaroo rats'
milk might give a hint as to
how they have adapted to the
arid climate.
But how to go about milking
a tiny creature weighing only
a few ounces? Finally Kooyman
used the same technique a
farmer vw«s on a .,
duced about one tenth ounce
convince people I had a good
bar of soap.”
G e t tl ng started had more
than one obstacle. “At first,
our soap resembled others on
the market,” Walker explain-
ed. “Then a hospital nurse
pointed out that one per cent
more of a special cleansing
chemical would qualify it as a
surgical soap. *
“She was right. More than
800 doctors wrote me in an-
swer to letters I sent out
around Florida urging them to
uap it themselvea and pr*«
scribe it for their patients."
That’s not all. The soap is
beginning to catch on with
retail sales, too, now about
five per cent of Walker’s vol-
ume. “I didn’t dream we could
sell retail,” he said, “because
of the advertising power of
the giants."
With two production lines,
the plant averages some 60,-
000 bars a day. The volume
— doubled in the past two
years — now stands at an an-
nual figure of 10,000,000 barn.
Walker estimates sales in u-
cess of $400,000 per year.
Soap manufacture, a rare
enough thing in the South is
unique in Florida’s Gulf-
stream tourist area. But the
fact that he operates a unique
business doesn’t bother Walk-
er. “That’s just the way 1
like it,” he said with the smile
of a man watching the world
besting a path to his door.
each milking.
Only seals and whales, it de-
velops, have milk that contains
so little water and ao much
fat
Kooyman believes the fat
content is high because fat,
for ite weight, generates more
energy than carbohydrates or,
protein. It needs less water1
for storage, yet yields more
water once It metabolizes. In
his w»y the kangaroo rat moth-
er is able to give her young
a high energy food that in-
quires little water for stor-
age or use.
SMASHING HIGH NOTE
Greet Bend, Kan. UR—Rob-
ert Stover, Jr., IS, found be
could be a smash hit with hia
trumpet
During practice he hit an un-
known h i g It. note and aound
cow, and pro-Iwptea shattofpd a crystal vase
* tenth ounce ’ nearby.
SEE THEM-1
ON THE SQUARE! gfH
,. J wifi .?W‘>
1964 DODGE
440 2-DOOR HARDTOP
WITH 308 fLF. V-8 ENGINE,
RADIO, HEATER, “FOUR-IN-
THE-FLOOR,” WHITEWALL
TIRES AMD WHEEL COVERS,
SPECIAL PRICE!
2-DOOR HARDTOP
‘2695
v . ^ _ .-a *
«ameMMM*ammaaiMm*a
1964 Dodge “GT
2-DOOR HARDTOP
WITH 280 H R. V-S ENGINE,
«FOUR4N-THE-FLOOR”RAMI©,
HEATER, WHITEWALL TIRES,
WHEEL COVERS AND PADDED
DASH
* SPECIAL PRICE!
’2495
BE SURE tO DRIVE OUT AND
REGISTER FOR FREE PRIZES
MYERS DODGE
825 Main St.
m. am
Assorted Products By
RUBBERMAID
Dish Drainers • Drainboard Mats
Stove Mats, etc.
A PRICE
Taylor Tot Combination
Baby Stroller and
WALKER
Regular $12.95
JIM MASTERS’ SIDEWALK
Register for Free Prize, in Our Store
LADIES’ OR MEN’SJ7-JEWEL
Helbros Watches
3-Year Unconditional Guarantee
Reg. $49.96 Reg. $58.00 Reg. $70.98
14*8 1995 24*8
9-Piece—Pitcher and 8 Glasses .
BEVERAGE SET
Reg. $2.39--------------------
|59
Assorted TV and Record
PLAYER -
STANDS Q
9*
Reg. $10.95 to $19.95------
Ctn.)
Size 54” z 36” Viscose Chenille A
THROW RUGS 188
Reg. $4.98 --------------------
CHENILLE
BATH SETS
Regular $3.49---------------—
Rubbermaid Plate and
BOWL SCRAPER 11
Reg. 29c_______________________ I
■ G.E.
Steam & Dry Iron
9.65
LITTLE LEAGUE
BASEBALL SHOES
Reg. 4.95 2.99
5-GALLON
WATER JUGS
** sjb 3.99
4-PLATER SET
CROQUET SET
Reg. £
ftSUatr------*76
Reg. $6J5-----------4>/9
GULF CIGARETTE
LIGHTER FLUID
Reg. 25c 0^
24-INCH
BARBECUE GRILL
Reg- 7.95 5.95
PAINTER’S PRIDE
Good Quality Oktaide White
HOUSE PAINT
Reg. 4.95 2.00
Hunter *0” All Purpoee
ELECTRIC FAN
SIDEWALK 1 a on
SPECIAL 148o
Jh 1
CHEROKEE
CAR MUFFLERS
Fits Chev.^ Ford, Mercury,
** «2.99
Top Grain LEATHER
BASEBALL GLOVE
Nylon Stitched, Grigs The Pocket
.***3.95
WESTERN
STRAW HATS
Reg. 149 88^
BEST GRADE
Painters Line Sem-iGloae
ENAMEL
Reg. 5.95 3.59 c,n"
Men’s Vinyl
RAIN COATS
SPECIAL 69^*
MANY, MANY OTHER SPECIALS INSIDE THE STOKE
NOT LISTED IN THIS AD!
Jim Masters’
Western
"Where Years Credit b Good—*
l And You Always Sara Money”
Store
32JPe. Set Service for $
Golden Wheat Pattern
DISH SET
toteMa
4»
LMMDRT CASTS
239
CASCO DeLUXE
UTILITY TABLE
Regular $13.98
nil .............
050)
FOLDING ALUMINUM
LOUNGE CHAIR
FOLDING ALUMINUM
LAWN CHAIR
Argus C 3—M.tch-Matle
35MM CAMERA
Regular $69.95 .
» , . ■ - ■■
HEAVY
AUTO FI
\ -nil 0.
m
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Frailey, F. W. & Woosley, Joe. The Daily News-Telegram (Sulphur Springs, Tex.), Vol. 86, No. 94, Ed. 1 Wednesday, April 22, 1964, newspaper, April 22, 1964; Sulphur Springs, Texas. (https://texashistory.unt.edu/ark:/67531/metapth824940/m1/16/: accessed July 7, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Hopkins County Genealogical Society.