The Kingsville Record (Kingsville, Tex.), Vol. 21, No. 20, Ed. 1 Wednesday, January 4, 1928 Page: 5 of 12
twelve pages : ill. ; page 20 x 13 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
January 4, 1928
THE KINGSVILLE RECORD
Page 5
NEW CHEVROLET MODELS MEET
WITH ENTHUSIASTIC RECEPTION
According to Carl Weller, local
Chevrolet dealer, the reception ac-
corded the “Higger and Better Chevro-
let" by citizens of Kleberg and ad-
joining counties was enthusiastic to
the nth degree Monday, the sched-
uled date of the first showing, was a
holiday and ono of the coldest and
most disagreeable days of the year,
yet, according to Mr. Weller, his show
rooms were crowded all day long,
and every day this week hundreds of
people have come in to see, to admire,
to ride in and to buy.
"The car is all and more than we
expected it to be,” said Mr. Weller.
"Wo had been told to expect radical
changes for the better, but we did not
dream that it was impossible to im-
prove the old Chevrolet, good as it
was, to the extent that has been done.
Enthusiastic admirers express the
whole thing in one sentence, ‘It has
entered the big car class; looks like
one, drives like one, and is one’.”
Mr. Weller stated that the cars on
the floor for display purposes had all
been sold, but that they were holding
them until the arrival of the next
carload, which is expected daily uowr.
“We expect to be able to make de-
liveries right along, though we can
not hope to keep up with the dem-
mand,” said Mr. Weller. “Owners of
heavier and more expensive cars,
when they see the new Chevrolet, at
once begin a selling campaign to get
rid of the heavy car and become the
owner of one of these new models.”
A quick picture or the new car that
seems destined to write a new chapter
in the history of the automobile busi-
ness may be had by noting the fol-
lowing high-lights of the 1928 Chev-
rolet:
Extended wheelbase, greater speed
and power, four-wheel brakes, longer,
roomier Fisher bodies, new Duco col-
ors, thermostat cooling, shock absorb-
ing springs, motor enclosure, and in-
directly lighted instrument board and
other advantages built in as a result
of lessons learned through thirteen
years of constant progress.
Seven passenger cars, Including
five closed and two open types, com-
prise the line. Every driving require-
ment is cared for in the makeup and
appointments of the various body
types.
Beauty in appearance, performance
in driving and economy in operation
the the keynotes of the car. Every
detail has been proved by exhaustive
tests.
Stressing the beauty of line are new
honeycomb Harrison radiators of deep
slender, graceful design. Their added
depth has so raised the front of the
car that from the cowl to the base of
the new radiator cap the line is un-
broken and nearly level.
The four inches that have been
added to the frame materially increase
the beauty and effect of bigness. Com-
plementing this extra four inches of
wheelbase is increased length in sev-
eral of the body types. The coach
body is five inches longer than a year
ago, and the sedan body has been in-
creased two and three-quarter inches.
All passenger models have larger 30
by 4.50 balloon tires and steel disc
wheels. Other standard equipment
includes stoplight, rear vision mirror,
gasoline guage, complete tool set and
theft-proof steering and ignition lock.
The car is powered by an improved
valve-in-head engine that in road
tests developed 34.6 per cent more
power and approximately 5 miles
more per hour than the previous
Chevrolet engine. New features de-
veloped in the engine include a new
motor enclosure which completely
covers the valve lifts and makes for a
quietr and cleaner engine; new crank
case breathing system which elimin-
ates the leakage of engine fumes
through the body of the car; new' two-
port exhaust; new alloy constant
clearance "invar strut” pistons, new
hydro-laminated camshaft gears, im-
proved mushroom valve tappets, and
larger camshafts.
The new four-wheel brakes repre-
sent an outstanding achievement of
General Motors and Chevrolet engi-
neers. They are the non-locking type
with positive brake linkage. Each
brake has an individual, easily acces-
sible adjustment, while "stops” are
provided at the wheel to simplify the
adjustment operation.
In addition to the four-wheel brakes j
the new cars have an emergency
brake which operates entirely inde-
pendent of the four-wheel service
brakes.
Another important achievement in J
the 1928 line is the new shock ab-
sorber semi-elliptic springs which
run parallel to the frame and equal ,
84 per cent of the increased wheel-!
base of the car. They provide 50 per
cent better riding qualities than the
old type of spring, according to ob-.
servers.
The new models have a slender 17-.
inch walnut finished steering wheel, ;
while increased steering ease has been
attained by the inclusion of several
new fcij^uros. Ball h:^i4og
r.i be en added to the steering mech-
anism, and the steering ratio has been
increased from eight to nine and one-;
half to one.
Transmission, universal joint and
rear axle are of the dependable con-
junction that gave such satisfactory;
service in the "Most Beautiful Chev-
rolet,” as is also the electrical sys-
tem.
The chassis, in addition to its in-
creased length, has a new extra
strong front axle. The frame is of
channel steel 4 3-4 inches dep. with
five rigid steel cross members.
The lubrication of the chassis is
by the Alemite pressure gun system
All models have one-piece, deep full-
crowned fenders of heavy guage
steel, deep-cushioned comfortable
seats, ribbed rubber-covered steel run-
ning boards, chromium plated haad
catches and hood handles with alum-
inum bead on the hood, demountable
rims with tire carrier and extra rim.
Better Health Special
Due Here February 5
The MoPac Lines Texas Better
Health Special, which starts on a
tour of more than 2,500 miles through
this State on January 16, will visit
Kingsville on Feb. 5, according to an
announcement made by H. R. Saf-
ford, executive vice president of that
railroad. This train of six cars, car-
rying one of the largest collections of
displays and exhibits ever assembled
on a similar occasion, will stop at the
| Missouri Pacific passenger station
i from 7:00 to 9:30 a. in., during which
i time cars will he open to public in-
| spection.
On the Texas Better Health Spy-
j cial will be elaborate exhibits of nuni-
j erous sanitary devices, showing the
' latest equipment in the work of sani-
! tation, and explaining the most ad-
! vanced methods in the eradication
j and control of health menaces. In
j one of the cars, constructed especially
for this purpose, motion pictures will
be shown, supplemented with lectures
by well known men In the field of san-
itary activity, among them being sev-
eral men of national reputation in
such work.
Photographs, working models, min-
ature sewage disposal plants, out-
door closets and various other devices
evolved from years of study by immi-
nent authorities on sanitation will be
shown in the train, with experienced
men present at all times to explain
the exhibits in detail. It Is through
this means that an effort will be made
to educate the people of Texas in the
most advanced methods of sanitary
activity, all of which is designed upon
the betterment of public health in all
communities.
Mr. Safford has issued an urgent
invitation to the people of this city
to visit the Texas Better Health Spe
cial while it is here, and urges that
everyone take advantage of the op-
portunity to see the numerous exhib-
its and lend their assistance in help-
ing to make Texas a better and
healthier State in which to live. He
is especially anxious to have all school [
children visit the train and hear the j
lectures as wmll as to see the many |
displays, in order that they may help
carry on this work.
For Certain results use the
Oyster Beds
Condemned by State
Authorities
The oyster beds in the lower half
of Nueces Bay have been put under
a ban by Sn\te authorities, along with
oyster beds ii\ Galveston Bay. on ac-
count of the presence of typhoid in-
fection.
Some three years of rigid investi-
gation by Federal and States officials
into the origin of infected oysters,
believed responsible for the presence
of typhoid in the Stale, came to u
culmination in Houston last week,
when I)r. Livingston Anderson of
Austin, director of the State Depart-
ment of Hygiene and Laboratories,
announced the “padlocking” of a wide
stretch of oyster beds along the gulf
coast.
"We closed them because tests of
the water revealed the presence of a
dangerous bacillus,” Dr. Anderson
said. "The water is infected through
sewage from Texas City and Corpus
Christi. This is~tlTe first time such
a measure has been put into effect in
the State. It is drastic, but neces-
sary.
“The beds closed do not represent
an important part of tlie oyster indus-
try, but effective at once, all oysters
must be certified. This, instead of
hurting the oyster industry, as many
believe, will be a great boon to it, just
as it was toward the milk industry.
The East, which was forced by the
Federal government to take the same
step, lias very fine oysters, and in
order that Texas may compete with
it, oysters raised here must be certi-
fied in identically the same manner.
"1 don't know when the beds will be
opened. They will be posted, de-
scriptions sent out, and deputy com-
missioners from the State Fish, Oyster
and Game Commission stationed to
see that no oysters are taken from
the beds. Action will follow if any
unscrupulous or careless dealers arc
caught selling oysters from the posted
beds.”
Star Players Seen in
Shepherd of the Hills
Dodge Introduces | South Texas Soon to
NewVictory Six Rival California and
Florida in Citrus Fruit
DEPENDABLE
AUTO ACCESSORIES
THE STATE OF TEXAS,
To the Sheriff or any Constable of
Kleberg County -Greeting.
You are hereby commanded to cause
the following notice to be published
in a newspaper of general circulation
which has been continuously and reg-
ularly published for a period of not
less than one year preceding the date
of the notice in the County of Kle-
berg, State of Texas, and you shall
cause said notice to be printed at
least once each week for the period of
ten days, exclusive of the first day of
publication before the return day
hereof.
Notice of Application for Probate of
Will
THE STATE OF TEXAS,
To all Persons interested in the Es-
tate of I. A. Wright, deceased:
Bobbie Lee Wright has filed in the
County Court of KM>erg County on
the 14th day of December, A. I). 1927,
an application for the probate of the
last w’ill and testament of said I. A.
Wright, deceased, and for letters tes-
tamentary (the said will accompany-
ing said application).
Which will he heanr and acted on
at the next term of said court, com-
mencing the first Monday in Janu-
aryt A. D. 1928, at the court house
thereof, In the City of Kingsville,
Texas, at v#ich time all persons in-
terested in said estate may appear
and contest said application should
they desire to do so.
Herein fail not. but have you then
•■"d there before said court this writ,
with your return tlierton endorsed,
showing how you have executed the
same.
Given under my hand and seal of
said court, ihu 14th day of December,
A. D. 1927.
(Seal: H W BLUDWORTH,
Clerk County Court, Kleberg Co., Tex
There is a call for “new faces in the
films,” and also a demand for the fa-
miliar ones.
It happens that those who see First
National's big film production of the
Harold Bell Wright novel, “The Shep-
herd of the Hills," coming to the Kings
Inn Theatre Monday and Tuesday, will j
have their wish, whether it is for the
old or the new. Purely by chance,
half of the large cast are newcomers,
and the other half veterans,
Charles R. Rogers, who produced
the film for First National Pictures,
and Albert Rogell, who directed it,i
made their cast selections with just !
two tilings in mind fitness to type,
of the story characters, and acting i
ability. But in doing so they secured i
tlH> following groups of players:
Newcomers: Molly O’Day, heroine,
in her third picture; John Boles, hero,
in his third picture; Maurice Murphy,
11 year old actor, in bis fifth import-
ant role; Marion Douglas, in her first
picture, and John Westwood, in his
second picture.
Veterans: Alec B. Francis, in the
title role; Matthew Betz, the villain;
Romaine Fielding, Otis Harlan and
Joseph Bennett, all in important roles.
"The Shepherd of the Hills” was
produced on an elaborate scale, with
realistic, pictorially beautiful back-
grounds. warmly human characters
and a powerful dramatic plot.
COLORED PICTURES BY PHONE
Detroit, Jan. 4 — After eighteen
months of development work, Dodge
Bros. Inc., has officially announced the j
Victory Six, a passenger car con i
taming a number of marked innova-;
tions. It is long and low in appear !
mice, capable of sustaining high
speeds, and is priced from $1,045 to
$1,170; the standard sedan selling at
$1,1)95 f. o. I). Detroit.
Tentative schedules for the year in-
dicate that nearly three-fourths of J
Dodge Bros, passenger cat's will con-,
sist of Victory models, including a j
coupe at $1,045, a coupe with rumble
seat at $1,095, a sedan at $1,095; do
luxe sedan at $1,170, and a de luxe:
brougham at $1,170.
Grilling tests during which more
than 1,000,000 miles were rolled up by |
engineers in both experimental and.
actual production models preceded
the formal announcement of the Vic-
tory. Horne of the test cars, on dura-
bility runs, were kept going on the
highways until their speedometers
showed over 100,000 miles; speed per-
formance on the Indianapolis track
demonstrated that the car was capa-
ble of maintaining nearly 70 miles an
hour as an average in thousand mile
grinds. For months preliminary to
the formal announcement. Victory Six
models have been subjected to all
sorts and conditions of roadwork in
all parts of the United States; their
drivers taking them 14,000 feet up
mountains and far below sea level on
western deserts.
Officials of the Dodge Company
state that the new car embodies sever-
al basic innovations in automotive
construction and design. To provide
road holding qualities necessary for
high speeds and at the same time to
permit the low sweeping body lines
dictated by fashion without sacrificing
roominess or road clearance, 1 lodge
Bros, is employing a design entirely
new to the industry. The body and
the chassis frame, in the Victory Six
are a single unit.
The engine developed exclusively
for the Victory Six is an L-head, medi-
um duty type, with bore of 3 3-8 inches
and stroke of 3 7-8 inches. Pistons are
aluminum alloy. Seven hearings sup-
port the crankshaft, which turns ap-
proximately 1,285 r. p. m. at 25 miles
an hour, and about 3,350 r. p. in. at
65 miles an hour. Because of rigid
support and careful balancing of the!
52-pound crankshaft, no counter-!
weights or other vibration dampers!
are used. Gearshift positions are S.
A. E. standard; namely, lever to left
and hack for low’ and to right and
The Valley will be well represented [
in Sun Antonio by four two-year-old i
orange trees sent there this week by
the Danley-Worden Company. The
real estate firm secured the trees at.
the Smith nursery and although they
an only two years old, each has from J
eight to fourteen oranges. The trees!
will bo used to decorate a show win-
dow in the office of their represents- i
tive there. McAllen Monitor.
A splendid advertisement for the
Valley- visible “proof of the pudding,”!
But here is a news item carried In 1
the press dispatches that will make!
California and Florida wake up to j
the fact that South Texas bids fail-1
to take the lead in fruit and vegetable
production at an early date:
Brownsville, Tex., Jan. 1. As the
new year opened, the Lower ltlo
Grande Valley hung up a shipping
record of 1,700 cars of fruits and veg-;
etables, and on the last day of the!
year established a dally record of 74
cars, both marks surpassing anything!
the Valley has done before in the way j
of fall movement of produce. All rec-
ords for shipments are expected to In*
broken, with approximately 20,000
curs of fruits and vegetables shipped
out during the season. Shipments
picked np rapidly during the closing
days of the past, week, after a drop
during the bad weather just before
Christmas. Saturday a total of 74
cars were moved out, bringing the
total shipments over the Missouri Pa i
citic for the fall season to 1,500, with!
200 moved out oVer the Southern Pa-!
cific lines. During the peak of the |
shipping season this year it is expect I
ed that the daily movement w ill at !
times reach a figure of 300 curs.
There is no best breed of dairy ;
cows. Good cows and poor cows may -
be found in any breed. It is not es ;
penally important which breed you J
select, but it is all important that you
select good individuals of the breed.
In deciding on the breed, however, it
is usually best to choose one that,
is common in the neighborhood.
back for high.
Four-wheel Lockheed hydraulic
footbrakes expand internally against
a drum 12 inches in diameter. The
parking brake contracts on the pro-
peller shaft.
The entire passenger car production
of Dodge Pros., in all three models,
will be supplied in wide varieties of
color combinations.
“THE FAMILY UPSTAIRS”
SCORES BIG SUCCESS
Following is a copy uf a Western
Union telegram regarding the work
of Noah Beilharz and his company
playing “The Family Upstairs;”
“Macon Ga„ Dec. 9. 1927.
“Noah Beilharz and company in
The Family Upstairs played to packed
house at Wesleyan College tonight,
scoring tremendous success. The
company put so much pep into their
wuik which was artistic In the ex-
treme, that they were given an ova-
tion. Tile best work of its kind I
have seen In a long time, both as to
merits of the play uml character of
acting. Wo owe you a debt of grati-
tude for a performance of such ster-
ling worth. Many, many thanks.
(Signed) “Joseph Maerz.”
This well known comedy of Ameri-
can fiinily Ilf** will be presented at the
College on the evening of Friday, Jan.
6, as the second number of the win-
ter's entertainment course.
The dairyman of limited means is
the one who can least afford the great
losses that come from using a poor
sire at the head of his herd.
For colds, grip
and flu take
alotabs
Relieves the congestion,
prevents complications,
and hastens recovery.
I COMING I
j The greatest event I
in history of I
Kingsville I
AWAIT DATE I
is
oAnnouncina
%Victory Six
BY DODGE BROTHERS
Following the perfection of trans-
mission of photographs by telephone
wire from one city to anotho-r, tele-
phone engineers have now succeeded
in sending colored pictures as well as
black and white.
The sending of a trial picture from
San Francisco to New York was ac-
complished by using three negatives,
a red, a blue and a yellow. Each was
sent separately, the time for each neg-
ative being under ten minutes, or thir j
tv minutes in all for the complete j
transmission, in New York the three
were put together and the result was
a complete colored reproduction of I
the original
Another development of sending |
pictures by wire was in the handling j
of an advertisement consisting of pic j
Hires, reading matter and a map. This j
advertisement matter, for conveni-I
ence, was cut. in four pieces. |
each being sent separately arid reas J
sembled in New York with satlsfac j
tory results.
Second Best
A firm advertising for a salesman
received a reply from a man who said
he was the greatest salesman in th»*
world. They engaged him and gave
him three lines to sell in Western
territory.
After he had ben away a week and
they had received no orders, the firm
got this telegram:
‘I am not the world’s greatest sales-
man. I am the second best. The
greatest .salesman was the man who
sold you these goods in the first
place.
F?ork and other meats Jo lie canned
are cooked first in the usual way for
any given cut, and then processed
under steam pressure.
The Victory is radically new, radically
different and thoroughly original—is lit-
erally years ahead of its tiuie in many
vital features.
It compares with no other car or class,
because NO car, either here or abroad,
provides features that are comparable.
To enjoy these advantages you must buy
THIS car, for elsewhere they simply do
oot exist.
Revolutionary New Principles
of Design
ti For the first time since the invention
of the automobile, the chassis and body
of The Victory are a single integral unit
—the wide, deep Victory chassis frame,
flush with the lines of the body, replaces
the customary body sills. (Heretofore,
the body was mounted on a sill and both
in turn mounted on the chassis.)
2. For the first time in history, battle-
ship construction (i. e., double steel
walls) is here applied to the motor car.
Spectacular Performance
The results of these, and other basic in-
novations are astonishing in their effect
on every phase of motor car value; beauty,
comfort, safety, strength anti most im-
pressive and important of all—perform-
ante itself.
With chassis arid body a single unit, there
art 330 fewer parts—175 pounds less
weight—and an extremely low center of
gravity.
The results are greater motor efficiency
—increased power—quicker pick-up—
reduced fuel consumption — greater sta-
bility and flexibility in relation to load
—an easier car to handle—a faster car to
drive!
Safe, Strong and Stable
Because the chassis frame conforms pre-
cisely with the body lines—and because
of the car’s low center of gravity (weight
close to the ground) The Victory is re-
markably stable—tipping, skidding and
swaying are reduced to a point positively
negligible!
And the double steel walls mean double
protection in case of accident—double
the safety of any type yet known. A
staunch body, with doors that close with
a substantial and non-mctallic snap.
Quiet and Comfortable
The aim of all engineering is simplicity,
for simplicity means economy—strength
—SILENCE. There are only 8 major
parts in The Victory body—and they are
welded into a single unit. Not a joint to
squeak or rattle. A silent body.
And Dodge Brothers powerful new six-
cylinder motor—specials engineered for
The Victory—preserves this luxurious
quietness at all speeds.
A Car of Striking Beauty
Body and chassis built as a single unit—
without the customary body sill—permits
lower over-all height with liberal head-
room and road-clearance.
Splash shields, a constant source of noise,
arc replaced by the wide, deep Victory
chassis frame. Upholstery, hardware, in-
struments, color combinations and other
appointments satisfy the most exacting
demands of style and good taste.
Drive over cobbles ant!
await the usual discom-
fort— it will never
occur! The Victory is the
smoothest riding car,
for its type, ever built.
Indeed, you have a distinct and thrilling
impression that the car
in which you are riding
is long, low, swift and
safe—acar of surpass-
ing originality and
smartness down to the
4-DOOR SEDAN, P. O. B. DETROIT smallest detail.
1095
Tune In on Dodge Brothers Radio Program every Thursday night, 8 to 8:30
(Eastern Standard Time)—National Broadcasting Company Red Network.
Hedrick Motor Company
Kingsville, Texas
ON DISPLAY TODAY WITH TUI SENIOR SIX AMD AMERICA'S thSttST POUR
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
The Kingsville Record (Kingsville, Tex.), Vol. 21, No. 20, Ed. 1 Wednesday, January 4, 1928, newspaper, January 4, 1928; Kingsville, Texas. (https://texashistory.unt.edu/ark:/67531/metapth869673/m1/5/: accessed July 7, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .