The Kingsville Record (Kingsville, Tex.), Vol. 22, No. 50, Ed. 1 Wednesday, July 31, 1929 Page: 4 of 16
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PAGE FOUR
THE KINGSVILLE RECORD
July 31, 1929
THE
KINGSVILLE RECORD
Kingsville Publishing Co., Publishers
KINGSVILLE, TEXAS
Telephone - -
PUBLISHED WEDNESDAY
OF EACH WEEK
Entered as second class matter at
the Post Office at Kiaitsville, Texaa,
under Act of March 3, 1873.
SUBSCRIPTION RATES
One Year ___________________——
Sir Months____________
Three Months _________
$2.00
$1.00
_ 75c
TE
MEytE RE-
PRESS
ods that this firm employes.
• • *
The United Cigar Company,
with stores in hundreds of eities
has discontinued its old system
:own. Recommended it as the
best place in South Texas to buy
anything, from a paper of pins
to a tractor. One of those for-
mer customers of Kingsville
merchants—who, by the way,
gets a neat check from the local
creamery each week—told us he
was shopping in Blanktown be-
cause there was in Kingsville a
combine to keep prices up in a
certain very necessary line of
merchandise of which he and
everyone else is ,a purchaser.
We think we convinced him that
no such combine existed. We
hope he returns to Kingsville
to do his shopping. But there
are hundreds of other buyers of ---
merchandise who are sold on! AS OLD AS PLATO, BUT NOT
newspaper advertising just as SO SOUND
strongly as Mr. Fred Mann, the Every so often we are re-
“Republic” were slaves with no
civic rights. Slavery has been
renounced by all modern civili-
zation. and the hewers of wood
of the future are those who by
of giving premium coupons with jleck of energy, of native ability
each purchase, and will spend .or of opportunity, fall eventual-
the million or more dollars solly into that status,
saved in newspaper advertising. 1 Modern democracy demands
I This Week!
according to press reports of re-
cent date.
And you can bet that the
of the colleges only that they
furnish the opportunity for the
development of native talent.
What We Think
With geologist** believing most of
Texas’ mineral wealth is still undis-
j covered or undeveloped, the states
I mineral output in 1928 was valued at
! $435,000,000.
United Cigar Company did not And a democracy will not toler-
make that change because they |ate their setting themselves up
were afraid their coupons would
be mistaken for the new under-
sized paper money Uncle Sam
is now using.
as arbiters of destiny for the
individual members of society.
—Farm and Ranch.
BIRTHDAYS
ROCKEFELLER’S SERVICE
WIVES AND PROHIBITION
NEW SIZE MONEY
The future possibilities of Texas’
agriculture may be guessed at from
the fact that only 30.000.000 of it’s
167,000,000 acres are under cultiva-
tion.
Which birthdays in human life are
most important?
The first starts life going.
The twenty-first begins work and
Last week we printed a harm-. resl)on,lb,my.
less little story about a union The fiftieth means that old age has
labor brother distributing base-“ The seventieth that active life is
Onions valued at $800,000 were
shipped out of the Laredo territory
this spring, the 1.536 cars represent-
ing the crop from about 4.000 acres.
Petitions for a $1,500,000 road bond
election are being circulated in Hop-
kins county.
.... | Eighty means old age, although it
not see a merchant offering ms; have an “aristocracy of brains,” open shop located in another j should not. And ninety is reached
by few.
merchant; and when they do minded that this country should ball window cards, printed in an iov^
ADVERTISING AND SUCCESS
Fred Mann, the most success-
ful and widely known retail mer-
chant in the United States, is
quoted in an article reproduced
in this issue of the Record. And
to this article we call the atten-|
tion of every merchant doing
business in Kingsville.
The man who built up the i cnai,u,snig' 11,c*c_ l,u,J | ate contemporaries is not appar-
largest business ever done in a Iin which the margiri of prof,t 18 ent. Certainly the colleges have
retail store in a city of under I small and the ruthless cutting of not found a reasonably accurate
5,000 population is a firm be-j prices ruinous. In such cases; means of separating the sheep
wares through the legitimate Most recently it is Prof. Frank-J city, and, to make the paradox
advertising channels, they con- ]jn H. Giddings of Columbia Uni- j complete, bearing the legend,
elude there must be something versity who would create such j “Help the Home Town Boys.”
amiss—either with the mer-jan aristocracy by denying the
chant, his goods or his prices, j benefits, if any, of higher edu-
* * * j cation to the “hewers of wood.”
How the professor proposes to
The Record does not advocate
cut-throat competition in mer-
chandising. There may be lines
i differentiate the “hewers of
(wood” from their more fortun-
Said union labor friend called on
us pronto. But there was no
blood in his eye. He did not
blame us. The mail order house
had offered the cards to his
baseball boys gratis. Like all
baseball teams, they were short
of cash. So why not take the
The DeLeon peanut mill sold 1,000
tons of peanut meal to Wisconsin
dairymen. Time is coming when
Texas dairymen will consume the
bulk of dairy feedstuffs.
A marble quarry has been opened
at Alpine. At Marble Falls a granite
polishing plant is being erected in
connection with the pink granite
John D. Rockefeller has celebrated
his ninetieth birthday.
Those that appreciate a life and a
great fortune well spent will wish 1 quarry that has been in operation for
for him far beyond 100. many years.
- f ■ - - ■ —.
Mr. Rockefeller , employing able j Shipments of helium gas from the
scientists to fight disease, with un- j Federal plant near Amarillo are be-
1 United resources at their disposal, ing made in cars especially built for
lias rendered service to the human
race for centuries to come.
He lias given hundreds of millions
the U. S. Army Air Corps.
With
....... ^ ..... ...... _____ ^ big supply that encounters
f j, rpU , , to education and scientific research, overloaded markets at times, Gaines-
^ ^ ' Vn m o n in biotrviM* bou ffiven *»^ lib. V' 1110 f 1*11 it PT1/I TTIOTI U l’A HiUrMUtt.
No man in history has given as lib- ; ville fruit and truck men are discuss
see why they should not. Well, , erally or more intelligently. j ing plans for a small commercial can-
liever in newspaper advertising.!.operative advertising may be from the goats by their present jour friend, the union labor man ~—’ nlns p,al";____
He teiis of the results obtained j , ed w-lth equa| benefit to methods of hi*h schoo‘ credits, who manages the team, has our b.-„k”;,‘ClirtorU.I»» Trobibm™ | The hound Rock cheese plant, es-
bv the use of advertising in the , ^ the more modern lad ol point of view. “We are not us- among wives of workingmen through- tabiished in 1928 did a $100,000 busi-
weekly paper of Devil’s Lake_!a toneei net. er am > no ejaj)orate tests evolved by a cer- ing those open shop, out-of-town ;out the nation-
a paper having a smaller circula-j group ot merchants Can attord’ tain school of psychologists. j cards any more,” he told us. He pnih!hiUon.UU
tion than the Record now en-' either in justice to themselves Admitting the sad truth that land his boys were just a little *
or to the mercantile life of the a large part of the population . thoughtless; at heart they are
community of which they are a never has and possibly never j loyal to their convictions and
part, to withdraw all support "ill rise above the "hewers of their home town.
in the State, Mr. Mann declares from the recognized organ of wood” status, our splendid ed-; — .......~ wln he aBai,18t
that not over 25 per cent of our j community publicity. For a lit- ucational institutions fall tar ; we have often wondered what plan wives whose
merchants in these communities: wu:ie their plan may work, short of the ability to evaluate j1*ture 1,8,1 111 mind when 11 arraneed drillk >»eer or light wine and drink dollar isn"t quite so good
. - !l,e umie in 1 , . , rWtiniP* nf men and women things so ,hat a cat s ottspr,nK num- whiskey now because they can’t get dollar,
use newspaper advertising. Then nne of two things must the destmies ol men ana women , bered
“If the merchants in this ter-
ite«l to oife. In an effort to reconcile
joys.
Speaking of Texas small town
stores, after visiting 50 towns
ness its first year and is paving farm-
ers of that section $10,000 a month
for milk. Its output won sceond prize
j in the National Dairy Show and with
a grade of 93.75 outscored many fine
entries from Wisconsin.
money, hills much smaller than tho
key, paying bootleggers’ prices, they ; old size. The*government will save
will be against prohibition. many millions in paper and ink.
husbands used to Some citizens will feel that a small
as a big
Those whose husbands used to
drink whiskey and can’t afford it now
will say they favor prohibition.
If their husbands still drink vvhis-
Then one of two things must ine nesunies Ol mull aim j bered all way from four to nine, beer or wine, will be a^ainsTprohfbh I When the calendar was corrected
probably both of them who pass through their ritual- While a milk cow’s offspring was llm- tion. . and the date purchased several days
r a u' 1,1 Jr* Lett to a popular vote, prohibition ahead, there was rioting by those who
occur -v _____
ritory would get actively behind mav Either the people who i«tic processes of education. Rer-
an. advertising campaign for j mjss their invitation to trade in haps we should make an excep-
their own stores and would ad- Kingsville will go where there t'on lLv saying that in their own
vertise their merchandise, prop- are jjve merchants who adver- professional field they are fairly
erly described and properly pre- tjse thejr merchandise, or. a capable of selecting the material
sented, in their home town nauv progressive outside con- for perpetuating their own tra-
newspapers, the results would CPI-n with ample capital will see ditions and outworn philoso-
astonish them.” says Mr. Mann. ,n opening for a store under a phies.
i management which realizes 1 The final test of who shall be
The present management of w)lat printer’s ink can do, and the “hewers of wood” and who
the Record has an ambition to'come jn to offer real competi- j shall direct the destinies of the
make Kingsville the trading . ti0n. j body politic comes only after the
center of this section.
I * * *
It has endeavored to make
In conversation with a local
facts with the theory that nature does would win in the nation at large,
not make any mistakes we conclude and lose in tHe big cities.
that there Is some use for cats that _
has not yet been discovered. Last week you got the new small
thought their lives had been made
shorter by the same number of days.
We have progressed beyond that
stage.
jZ/H/E/H/H/Z'H/S/H/H/H/H/H/H/H/H/H/H/H/H/H/a'H/'O
interesting to our rural popula-
tion. It has endeavored to make j merchant the other dav we go
this. Salesmanship is less 1m-
its columns interesting to our,
has 'em-|IK)rtant than advertising. There
is a trend to the self-service
rural population. It
ployed paid correspondents at
all points in our potential trade
territory. Through an intens-
ive campaign it more than dou-
bled its circulation about a year
ago, most of the added circula-
tion being out of town people,
and has succeeded in holding
the added subscribers. It speed canu‘ into anN sto,t’ ^ad *n
just what brand of goods they
ed up the issuance of the paper
from Thursday to Wednesday,
so that the advertisers’ offer-
ings might be in the hands of
the prospective customer, in ,, ,,
' . . , , .roods as well as the man
even the most remote part of',* 5 t T,U xr
the trade territory, in time to
be a guide in week-end shop-
ping.
candidate for the “aristocracy
of brains” has gone out from
college and attempted to fit him-
self into society. Until that
time, from the primary school
through the greatest of univer-
sities, he is only undergoing a
process of acquiring the tolls
with which he will become eith-
er a master workman or a plain
“hewer of wood.” There are
those who. with all the help of
education, for the lack of some
native quality, are doomed to
failure. On the other hand,
there are those who, without
being able to meet a single test
of the colleges, even for en-
trance. will go on to a career
which will impress, their ser-
vices and their names upon the
counter. They have j world. American history is too
adveitise- fujj 0f such examples to require
shouldn't IT
store in other lines than those
now using it. The self-service
plan can eliminate a large per-
cent of the overhead in many
classes of merchandising. The
merchant in question said that
90 per cent of the people who
wanted, and almost that great a
per cent knew the price. They
don’t need to be told by a trained
salesman. They know their
be-
hind the counter. They have
learned from the
merits. Printers’ ink is more
MARREL
pRUG COMPANY
a
1
IVf
£1
III
hi
|U
I
Treat that cold in the early stages before it develops
into any other more serious illness. The standard drugs
and dependable health remedies we sell are sure to
bring relief, if anything will. If it’s serious, see your
doctor. Then have his prescription accurately filled
here.
jN
Despite its efforts to give the important than sales talk, be-
cause it brings the customer to
your store.
advertiser a service far superior
to any previously offered, many
of our merchants are trimming
their advertising down to a
small space, inadequate for a
proper presentation of their
wares. One class of advertising
the mention of a single name
here.
There is already an aristocra-
cy of brains, but the colleges did
not and can not write the
"Burke’s Peerage” or the “Al-
manac de Gotha” for that aris-
Kingsville is to have a big
chain store establishment here
before the year is out, according | tocracy. They can only play
to reports on the street. This |their part in giving what they
has disappeared from its col- chain stores, like others in the [have to those who apply at col-
umns, due. it is said, to an will offer keen competition to Tege doors with a reasonable pre-
paration behind them and an
agreement between the eompe-t- established stores here, no
ing merchants in this line not j doubt. But it will bring to
to advertise. Kingsville, on account of a rep-
* * * j utation made for the stores of
This week end we rode through j this chain through judicious ad-
two neighboring towns, both1 vertising, hundreds of out of
competitors for trade that lays town shoppers. In the end it
on a sort of borderland be-j will prove a most valuable asset I aristocracy,in addition to schol-
tween either of these towns and , to the commercial life of the I as tic attainments, must also
active ambition to drive them :
on.
The idea of an aristocracy of
brains is sold as Plato,
but Plato was wiser than
his modern imitators, for his
Whitman’s and Pangburn ’s
Candies Always Fresh
Kingsville. In these towns we town.
found numbers of rural shop-
pers whose acquaintance we had
made in Kingsville. Of course
we invited them to the home
The other merchants
[pass through a long series of
will tests in life’s own activities be-
have nothing to fear if they use
the same efficient advertising,
merchandising and credit metli
Harrel Drug Company
0
I
fore they were to be accorded
full recognition in the peerage.
The “hewers of wood” in Plato’s
Free Delivery
Phone 121
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The Kingsville Record (Kingsville, Tex.), Vol. 22, No. 50, Ed. 1 Wednesday, July 31, 1929, newspaper, July 31, 1929; Kingsville, Texas. (https://texashistory.unt.edu/ark:/67531/metapth870019/m1/4/: accessed June 21, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .