Panhandle Herald (Panhandle, Tex.), Vol. 77, No. 44, Ed. 1 Thursday, May 14, 1964 Page: 2 of 22
This newspaper is part of the collection entitled: Carson County Area Newspapers and was provided to The Portal to Texas History by the Carson County Library.
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Page-2
Local Business
Value, Bargain Mean Di fferent
Things To Modern Consumer
Samuel S. Talbert, Ph. D.
Chairman, Dept, of Jour-
nalism
University of Mississippi
The words “ value ”
and “ bargain ” have an
important difference of
meaning in the mind of
the modern consumer.
This difference should
be understood by the re-
tailer, especially when he
is preparing his adver-
tising.
Long ago, the mass of
American consumers
passed the stage when he
was looking for a
"bargain” at any price.
The modern consumer,
even if he is a million-
aire, is very much con-
cerned with value.
The low-price chain
stores such as,, Sears,
Krogers, and A and P,
recognized this several
years ago and de-emph-
asized price. Their pre-
sent advertising stresses
quality and service at a
good price. Such stores
do not even wish to be
the cheapest stores in
town. Their aim is to as-
sure the consumer of
maximum quality per dol-
lar spent.
In other words, those
stores which were once
most feared by indepen-
dent retailers, now are
using sales techniques
which are the strength of
independent retailers.
The locally owned store
can provide friendly, per-
sonnalized service, spe-
cial attention to each cus-
tomer, and carefully se-
lected quality merchan-
dise.
In a prosperous eco-
nomy these are the things
the consumer values
Funeral Services
Held For Infant
Of A. E. Evans
Graveside rites for
Brian Keith Evans, infant
son of Mr. and Mrs. Al-
fred E. Evans were held
at iO a.m. Thursday in
the Panhandle Cemetery
with the Rev. Walter Gra-
ham, pastor of the Con-
way Community Church,
officiating.
Burial was under the
direction of Poston Fun-
eral Home.
The baby died at 9 p.m.
Tuesday in Northwest
Texas Hospital in A-
marillo.
Surviving besides the
parents are three sisters,
Deborah Kay, Rebecca
Lynn and Victoria Robin,
and two brothers, Michael
and David, all of the home;
and the grandparents, Mr.
and Mrs. J. W. Fletcher
of Panhandle and Elmer
Evans of Santa Rosa,
Calif.
Mrs. Howard Pruitt
Aiding Art Grant
AMARILLO—Mrs. Ho-
ward R, Pruitt of Pan-
handle is listed among
those participating in
Melba Schimpf’s Third
Semi-Annual Scholarship
| Art Show to provide as-
sistance to talented de-
sekving art students
in the Sunset Center Mall.
Curtis Downs Is
Honored At WTSU
CANYON-------Curtis
Downs, son of Mr. and
Mrs. Curtis Downs Jr.
of Pantex, was presented
a trophey for being the
most improved cadet of
the Drill Team of West
Texas State University.
The trophey was pre-
sented in a ceremony here
Thursday.
Lawnmower
Repair
Bill’s Farm
And
Welding Service
most. They are being fe-
atured in the advertising
of the great national stor-
es.
They certainly should
be featured in the adver-
tising of the independent
retailers.
SCS Writer Gives Ideas On
Bigger Yields Through Plan
Soil Conservation Service
By Charley A. Rodgers
In the business of ir-
rigation farming, sus-
tained high production is
more desirable than a
very high yield followed
by a gradual reduction.
A conservation irriga-
tion system, properly
used, can add materially
to the years of high pro-
duction. This is accom-
plished by being able to
apply needed amounts of
irrigation water uniform-
ly along the entire length
of the the run at a grade
designed to hold erosion
to a minimum.
Knowing when and how
much to irrigate and being
able to irrigate when the
crop needs it is very
important. Yields never
reach maximum if the
crop is allowed to go into
stress. Therefore the
acres to be irrigated must
be in line with thea-
mount of water available.
Crop use more water dur-
ing the hottest weather
when they are growing
the fastest. . Plan to be
able to irrigate as often
as the srop needs it dur-
ing the hottest and dry-
est periods.
Research information
has been gathered on the
amount of moisture re-
quired for various crops
to make maximum yields
It has been gathered on
water holding capacity of
our various soils and the
rate at which they will
take water. Irrigation
designs sheets have been
prepared by the Soil Con-
J. P. Callihams
To Help Methodist
Home Get Cattle
Mr. and Mrs. J. P.
Calliham are active par-
ticipants in the project
“A Herd for the Home”,
a project of getting a
herd of 50 Herefords for
the Methodist Home at
Waco.
The herd will be pas-
tured on 1,000 acres of
land, owned by the home.
This land, which was giv-
en to the home several
years ago, is within a
short drive of the home,
which gives the older boys
an opportunity to share
in the project. Many boys
have come to the home
from farm and ranch
areas and welcome an
opportunity of being close
to cattle again.
Others in the area who
have contributed to the
project are P. J. Prong-
er, Stratford, Mr. and
Mrs. Jake Hess, McLean,
W.D. Cooke, 111, Quail,
and Mr. and Mrs. Jim
Conkwright of Herford.
servation Service to help
the irrigation farmer
know when to irrigate.
Remember—check the
soil, not the plant, to de-
termine when to irrigate.
When a plant shows signs
of stress it’s too late,
if you are expecting max-
imum yields.
Soil Conservation Ser-
vice technicians will be
glad to furnish research
information on moisture
requirements for crops
as well as water holding
capacity and intake rates
of soils in your Soil Con-
servation District. They
can also assist you in
improving your skill in
determining when to ir-
rigate.
Knowing the require-
ments of your crops, the
capability of your soils
and efficient management
of irrigation water should
point the way to many
years of sustained high
crop production.
Memorial Gift Made
In memory of Ralph
Peoples of Borger, con-
tributions have been
made to the Children’s
Home by Mr. and Mrs.
E. J. Lewis, Sr., Mr.
and Mrs. E. J. Lewis,
Jr., Mr. and Mrs. Va-
den Fowler, Mr. and
Mrs. I. N. Deason, H.
O. Miller , all of Bor-
ger; Mrs. Vina Hart and
Shirley , Dodge City,
Kan.; W. J. Clay, Fort
Worth; Mr. and Mrs.
E. C. Peoples, Ordway,
Colo.; Mr. and Mrs. G.
E. Burns and Rob, Ham-
ilton Air Force Base,
Calif., and the H. D.
Flickner family, Cuper-
tino, Calif.
Gifts in memory of
Mrs. D. C. Browder and
Jane Browder have
come from several
members of the family
and friends from Mem-
phis. Memorial gifts for
Mrs. L. M. Tuck from
Pampa, as have mem-
orial gifts for Mrs.J.
F. Schwind, Mrs. L. Jo-
nes, and Mrs. E. L.
Layne have been sent
to the home.
Other contributions
have included bread and
buns, ice cream, toys
clothes, hog, soap, baby
food, shoe repair and
cereal from Amarillo,
Groom, Spearman, and
Amarillo Air Force
Base.
Contributions of mo-
ney for maintenance and
school lunches have
come from Amarillo, St.
Francis, Big Spring,
Stratford.
PANHANDLE HERALD
Panhandle Carson County, Texas, Thurs., May 14, 1964
Banking Since 1888^JDUR
75 th
ANNIVERSARY
YEAR
Tin:
Fiust National IUxk
_Member of F.D.I.C-
'PANHANDLE
TEXAS
Put more grain across the scales
1 PIONEER
s sorghum
I
PIONEER
SORGHUM
Pioneer grain sorghum give
you big yields plus'smooth com-
bining—a combination that adds
up to more grain across the
scales next tall. Uniform head
height, strong standability and
good head exsertion mean your
eombine takes in less plant ma-
terial. You bold harvesting losses
to a minimum. Hundreds of
High Plains farmers have the
seale liekefs to prove Pioneer
brand sorghum’s superiority.
They planted and compared, on
both dryland and irrigated
ground. And they found the
superiority of Pioneer sorghum’s
short, stilt stalks and high, har-
vestable yields. So take a tip
from the many farmers who
Have already planted Pioneer
sorghum. Remember, you’re on
safe ground with Pioneer brand
grain sorghum.
M. J. Bichsel
Box 105
Washburn, Texas
Phone 944-3425
(Goodnight Exchange)
YOUR
COUNTY AGRICULTURAL AGENT
ICJC4S AIM. COLLKOC tXTCMHON StAVKC
Soybeans look like real
“comers” on the plains.
Not only are they usual-
ly a profitable crop in
their own right, but they
also have an advantage in
their late planting date.
According to Area Exten-
sion Agonomist Billy
Gunter, soybeans are fast
gaingin acceptance as a
“catch crop” for hailed-
out cotton when it’s too
late to replant.
Gunter points out that
soybeans are recommen-
ded for plnating on the
Plains between June 1
and June 20. However,
they can be planted as
late as July 1 in the
southern portion of the
Plains if required, says
County Agent Bob Sims.
Another advantage of
the late planting date is
in weed control on weedy
fields, mechanical tillage
can be practiced up un-
til the time beans are
planted.
In the last few years,
soybeans acreage on the
Texas High Plains has
mush-roomed. From 18,-
ooo acres in 1956 to a
record approximate 90,-
000 acres in 1963, this
crop has boomed in plant-
ed acreage. Gunter says
over 90 per cent of the
total Texas soybean acre-
age is on the High Plains.
While 40-45 bushels are
not uncommon, average
yield last year for the
Plains was approximat-
ely 32 bushels an acre.
Support price for soy-
beans on the Plains this
year will be around
$2.17 a bushel. In re-
cent years, market price
has been higher that the
support price.
The bulk of soybeans
of the High Plains are
grown within a 35 mile
radius of Plainview. Pro-
ducers outside this area
should check with local
elevator operators to see
if they can handle soy-
beans, advises Sims.
To grow soybeans suc-
cessfully—for both high
per acre yields and high
net profit--an ample a-
mount of management
knowhow is needed, con-
tinues Gunter. He outlines
recommendations for
soybean production,
soybean production as
follows.
VARIETIES --Hill and
Lee varieties are recom-
mended for the High
Plains. The variety Hinn
looks promising, but at
WINDMILL
SERVICE
★ ★ ★ Arl
Jensen
Pumps
k k k k
Goulds
Pumps
k k k k k
all types or
Submergable
pumps
fl pumps ■
H k k k k k k k
All Types Service
I* ■*★*★★** I
Kirk
and
Cantrell
Phone 6151
Day or Night
present is available only
to certified seed pro-
ducers. Soybeans are well
adapted to all ma jor soils
of the High Plains. The
only exception is where
cholorosis shows up in
grain sorghum.
PLANTING—Seed one
bushel (60 pounds) per
acre . Use good quality
seed and place them two
inches deep in the soil.
Plant with a shallow bed
to assure getting cutter
bar of the conbine below
bottom pods. (On the last
sultivation, lay by so cut-
clutivation, lay by so cut-
ter bar can still get under
lower pods.)
IRRIGATION------For
maximum yields, three to
four summer irrigations
are required. However,
30 to 35 bushels are fre-
quently made on only two
summer irrigations. The
first irrigation should
normally be made when
bloom buds begin to ap-
pear. The last irrigation
is normally in Septem-
ber—and can be the most
important watering.
Though not recommecded
for dryland, an occasional
producer has made good
yields on dryland.
FERTILIZER----Soy-
beans- are a legume and
supply their own ni-
trogen—when properly
inoculated. An exception
to this is when they fol-
low a high residue crop
such as grain sorghum.
In such situations, Gunter
recommends adding a-
bout 20 pounds of nitr-
ogen to act as a “star-
ter.” Soybeans are also
heavy feeders on phos-
phorous and a soil test
is recommended to learn
if a phosphorous defici-
ency exists.
More information about
soybean production can
be obtained from Sims.
Panhandle Man Gets Perfect
Bridge Hand, Looses Bid
Mr. and Mrs. J. J.
Berg of Amarillo, for-
merly of Panhandle, won
honors for the parents
who traveled the great-
est distance to attend an-
nual Parents Day activi-
ties at Duchesne College
of the Sacred Heart in
Omaha, Neb. The Berg’s
daughter, Sherlyn, is a
junior at the college.
Like the man, who pit-
ched a no hit game and
still his team lost, Jon
Bonifield, a sophomore
student at West Texas
State University in Can-
yon and son of Mr. and
Mrs. Murray Bonifield,
can tell a tale of woe.
He first committed a
breach of bridge etiquet-
te by looking at his hand,
while it was being dealt,
and stating nonchalantly,
“Sure are a lot of black
cards”. The statement
was true, for Bonifield
held all 13 spades in the
deck. He was not chided
for his error for all of
the other players were too
astonished.
For all of the odds
against drawing such a
hand, 635,013,599,600 to
one according to statis-
ticians, Bonifield lost to
a seven no-trump bid.
Baptist Choirs
Have Aanual
Awards Service
Sunday night in the Au-
ditorium of the First Bap-
tist Church, the music
department observed its-
first choir award service
under the direction of
Jack Boggs, minister of
music.
Each of the graded
choirs of the church per-
formed special numbers
and choir members re-
eived special recogni-
tion and awards.
Choirs that performed
were;
beginner choir, director,
Mrs. Helen Meaker; pri-
mary choir, director,
Mrs. Glenna McLeod; ju-
nior choir, director, Mrs.
Lloyd Wilkens; youth
Statisticians state that
a similar hand will be
dealt once in three years
to one of the 180 mill-
ion persons of the United
States, if each were dealt
a hand daily.
choir, director, Jack
Boggs; church choir, di-
rector; Jack Boggs.
At a point in the ser-
vice the pastor, the Rev.
Keith McCormick, was
presented certificates
bearing the rating recei-
ved by each choir at the
District Music Festival
held in Pampa, earlier
in the year. First Bap-
tist choirs were rated
primary, superior; ju-
nior, superior; youth, ex-
cellent; church superior;
and. at the state music
festival, superior.
“It’s not often that a
minister of music is priv-
ileged to work with such
an aggressive and respo-
nsive group of people as
at First Baptist in Pan-
handle,” Boggs said.
Loren Purvins
Candidate For
UT Degree
AUSTIN--- -Loren Lee
Purvines of Panhandle is
among more than 400 Un-
iversity of Texas seniors
who are candidates for
Bachelor of Business
Administration degrees
at the University of Tex-
as, according to Dr. John
Arch White, dean of the
College of Business Ad-
misistration.
Mr. and Mrs. Harry
Vance and sons, Frank
and Bill, went to Lubb-
ock Saturday and took in
the track meet. They also
visited Mr. and Mrs. Be-
rnard Koetting and family
while in Lubbock.
Sams
Appliance Repair
Automatic Washers
Dryers
and Appliances
Coll Sow Pratt
5042 1400 CMtt
Stamps Spraying Service
Phone 7781
■
J. W. Stamps
Panhandle
that homes are more saleable
(and have a greater resale value)
with GAS year ’round air conditioning.
Only GAS has such a low operating
cost for both cooling and heating,
and practically no maintenance cost.
For sales, service or information, rail
PIONEER NATURAL GAS COMPANY
IT’S TRADE W TRAVEL TIME AT YOUR CHEVROLET DEALER’S
Five different lines of cars—forty-
five different models to choose
from. Come early and trade great!
Now that spring’s in full swing, you’ll find
new Chevrolets perfect for picking.
Luxury—First, there’s the big Jet-smooth
Chevrolet. Sumptuous and soft riding. Over
700 sound stoppers throughout the car to
blot out noise. Interiors luxuriously done
up in the newest and softest vinyls.
Trade what you’re driving for one of
these, and you won’t want to trade seats
with anybody else on the road.
Spirit—Next, Chevelle. The beautifully
in-between size car that combines small
car handling oomph with big car comfort.
Eleven different models that you can
equip with just about any extra-cost
option you can imagine. No place to
go this summer? Get a new Chevelle—
you’ll think of something.
Economy—Chevy II—the car that
takes to inexpensive vacations natu-
rally. It just goes and goes, and where
it stops nobody knows. Eight models
to pick from, including wagons with
enough room to swallow up an eight-
foot Christmas tree. (Plan ahead, w^
always say.)
Fun—Then there’s Corvair. Thejntn
one with the engine in the rotfr for
unbelievable traction. Spring* mud,
summer sand, winter snow—nothing
stops it.
Corvette. The enthusiast’s; car.
Sting Ray Sport Coupe and Con-
vertible. Still America’s only True
sports cars. They do for your driv-
ing what holidays do for kids.!
Performance—And with any aiew
Chevrolet you choose, you jean
pick from a wide range of stand-
ard or extra-cost high performance
engines.
Either way, whether youlve
got some place special to go
this summer or not, wqen
you trade for
one of Chev-
rolet’s five
great high-
way per-
formers —
you’ll travel!
1
TRADE'N'TMVat
TIME
TUC ftPETAT II Mill WAV PF’PrnRMFR^—Models shown top to bottom: Corvette Sting Ray, Corvair Monza Spyd.er, Chevy II
fllunwwH Nova Super Sport Coupe, Chevelle Malibu Super Sport. Chevrolet Impala Super Spiort.
RANDEL MOTOR COMPANY
Phone 5111 Panhandle 3rd AT ELSIE
42 6540
/
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Peoples, Don. Panhandle Herald (Panhandle, Tex.), Vol. 77, No. 44, Ed. 1 Thursday, May 14, 1964, newspaper, May 14, 1964; Panhandle, Texas. (https://texashistory.unt.edu/ark:/67531/metapth883669/m1/2/?q=%22%22~1: accessed July 8, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Carson County Library.