Panhandle Herald (Panhandle, Tex.), Vol. 77, No. 43, Ed. 1 Thursday, May 7, 1964 Page: 2 of 6
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PANHANDLE HERALD
Local Business
Mass Information Gathered
On Newspaper Advertising
By Sammuel S. Talbert,
Ph. D.
Chairman, Dept, of Jour-
nalism
University of Mississippi
During recent years a
mass of information has
been accumulated on the
effect of newspaper ad-
vertising.
Among the more signi-
ficant findings has been
the revelation that a good
newspaper advertisement
will be needed regardless
of the position of the ad
in the newspaper, or the
position of the ad on a
particular page.
This comes as a sur-
prise to retailers who
ask for a special posi-
tion in the newspaper.
The attitude is under-
standable because it is
well snown that time has
a great deal to do with
effectiveness when elect-
tonic media is used’ be-
cause of the great vaid-
tion in type of audience
as programs change.
Not so with news-
papers.
Research has shown
that position has little or
nothing to do with read-
ership of newspaper ad-
vertising. The content of
the advertisement itself
determines readership.
If an ad offers a real
Banking Since 1888^*008
g75th
ANNIVERSARY
YEAR
Tins
First National Bank
'panhandle;
TEXAS
value to the reader, he
will see it. He scans
the entire publication for
the specific purpose of
finding material which
serves his self-interest.
If he is a potential con-
sumer of a product, he
is almost certain to see
and study an ad related
to the product.
Ironically, research
has shown if a preferred
Employee Of
Local Firm Dies
In Amarillo
PLAINVIEW—-Fune-
ral services for W. S.
(Mac) McCaffree, 69 ,
of Amarillo, an empl-
oyee of Plains Alumi-
num Industries of Pan-
handle, were held here
Saturday with Dr. Tim
Trammell, pastor of the
First Baptist Church of-
ficiating.
Mr. McCaffree died
Thursday in the Amaril-
lo Vererans Hospital.
He had been a resident
of Amarillo for the past
10 years.
Nephew Of
Herman Powell Dies
H. L. Powell receiv-
ed word last week of the
death of a nephew, Da-
vid Stanley, of Martin-
sburg, Va., in a car
wreck. Funeral ser-
vices and burial were
in Sheapardsyown, W.
Va.
Survivors are the wi-
dow and three daugh-
ters.
Thanks to all of you Carson County voters who
supported me in my recent race for county at-
torney for Carson County Congratulation to Mr.
Frank P. Dove are now in order and each of
us should give him our full support in his next
four years in office.
Sincerely
cfflarohall Sherwood
^ ulla’ojewelry
106 West Sixth Street, Borger
(Just off Main)
Phone BR 3-5271
WE FEATURE
Watch Repairing * Jewelry Repairing * Clock Repairing
* Engraving * Diamond Mounting
Work Guaranteed by Master Repairman
The Store With a Conscience
position really exists
in newspaper advertising
the position is next to the
retailer’s competitor.
Since the newspaper
reader is a shopper he
may prefer to have com-
petitive advertising clus-
tered together. Realizing
this, many large grocers
of department stores in-
sist on having their ads
placed near to competive
advertising.
Mother Of Dean
Hatfield Dies
HOOKER, OKLA.—
Funeral services for
Mrs. Louie G. Hatfield,
73, mother of Dean Hat-
field of Panhandle, Tex-
as, were held here Thu-
rsday in the Methodist
Church with the Rev.
Bill Stinson, pastor of-
ficiating. Burial was in
the Hooker cemetery.
Mrs. Hatfield died in
her home Sunday morn-
ing. She was born Nov-
ember 19, 1890, at Cul-
lison, Kan. and came to
the Hooker area in 19-
19.
She had taught piano
and voice for several
years and was still ac-
tive in that profession
at the time of her death.
Survivors include the
widower, Ed; two dau-
ghters, Mrs. Arlene
White of Hooker and
Mrs. Mikdred Holling-
worth of Bremerton,
Wash.; two sons, Lyle
of Haviland, Kan., and
Dean of Panhandle, Tex-
as, a sister, Mrs. Cla-
rence Hall Tyrone and
11 grandchildren and
four great-grandchild-
ren.
Mrs. H. R. Pruitt
Wins Art Award
AMARILLO-Mrs. H-
oward R.. (Estelle) Pr-
uitt of : Panhandle, was.a
third place winner in the
Texas Fine Arts Asso-
ciation’s Third Annual
Regional Show, which
has been held recently.
Mnay area artists and
a wide variety of tech-
niques were represen-
ted.
The announcement of
Mrs. Pruitt’s award in
oil paints was made by
Walter Ehlert, Jr.,
jusge of the show. Mrs.
Pruitt was awarded a
prize by Eagle Paint
Company of Amarillo.
Mrs. Olaf Nelson is
in St. Francis to assi-
st in the care of her
sister, Mrs. Adolph
Bertrand, who has been
seriously ill.
Moisture Map of Carson County
f
Rainfall will be reported from these ten locations
SKClL^VoioM
2 Dutch Grant
1. George Jeffers
A06L SWITCH
3. M G. Weeth
5. O. D. Riggs
rpEER.
'4. Felix Ryals
PAjjHQKPU: WHEflTGROWeftS INC,
6. A. J Weiser
IHRNMJG—-
7. Jack Martin
8. Louie Cleek
ICON WAY-
9. Ed Hughe s
^ LftRlC*”1.......
10. Robert Kuehler
—1-GROOM
Snow
1
2
3
4
5
6
7
8
9
10
1.75
2 70
1 50
1 75
1.75
2 13
1.75
2.25
2.05
1 70
24
24
16
18
17
22
16
20
20
15
Panhandle Wheat Growers, Inc.
Panhandle Phone 3241 Abel Switch Phone 2797
Come In And Book Your Weathermaster Seed
Elementary School
Holds Intramueral
Track Meet Events
The grade school last
week was the scene of
an intramural track
meet. Out of each el-
ementary class, grades
one through five, indi-
vidual tracksters were
chosen from both the
boys and girls who had
won their class contest
in the 50- and75-yard
dashes. The winners in
each class then comp-
eted with the winners
from other classes on
the same level.
In over all competi-
tion these students have
been announced as win-
ners by Claude Zevely,
principal of grade
school.
Winners by grades the
order in which they
placed are first grade
boys, fifty yard dash:
Mark Spann, Glenn Le-
ven, Teafilio Espinosa,
and James Neal. Second
grade boys, 50 yard dash
Greg Elliot, Ramon Es-
pinosa, Junior Sanchez,
Roger Rainey, tie, John
Ellis. Third grade boys,
50 yard dash: Lee Mil-
lican, Ricley Jett, Randy
Levitt and Randy Wash-
burn;
Fourth grade boys, 50
yard dash: Doug Wil-
kins, Glenn Blalock,
James Brown, and Jim-
my Rich. Fifth grade
boys, 50 yard dash:
Gary Reining, Mark Me -
Kierney, David Smith
and Scott Murray.
In the 75 yard dashes,
listed in the order that
they won are first grade
boys, Teafilio Espinosa,
Mark Spann-tie, Glenn
Leven, and Johnny Sto-
vall. Second grade, 75
yard dash: Lee Milligan
and Richard Garcia-tie,
Danny Crook, Rickey
Jett, and Randy Wash-
burn. Fourth grade boys
75 yard dash: Doug Wil-
kins, Glen Blalock,
James Brown, and Ril-
ey Nunn. Fifth grade
boys, 75 yard dash: Gary
Reining, Mark McKier-,
nan, David Smith, and
Bruce Beddingfield.
In elementary girls
competition, winners of,
the ‘50 yard dash' are
listed in the order that
they won, First grade
girls: Janice Herron,*
Nita Penny, Twila
Littlefield, Carrol Tay-
lor. Second grade girls
50 yard dash: TrsaBul-
ter, Susan Lane, Cindy,
Graham, Mimi Me-.
Intyre. Third grade
girls, 50 yard dash: Ju-
li Melton, Vicki Chen-
rey, Margret Reining,
and Sonya Hawkins.
Fourth grade girls, 50
yard dash: Dorothy Rei-
ning, Mary Miller, Peg-
gy Bell- tie and Lou-
ise Lavis. Fifth grade
girls, tie for first be-
tween Carla Hull and
Kay McCollough, Zendy
Espinosa and Lynn Me-
aker.
In the girls 75 yard
dashes these contes-
tants placed in the or-
der that they appear.
There is four winners
from each grade for
each event. First grade
75 yard dash: Sandra
Wagner, Janice Herron,
Twila Littlefield, and
Janice Reining. Second
grade 75 yard dash:
Tresa Bulter and Susan
Area SCS Group
To Hold Meeting
The Golden Spread
Chapter of the Soil Con-
servation Society of
America is having a
field day at Dumas Fri-
day.
The group will meet
at the Flying “A” Motor
Hotel in Dumas at9a.m.
A program will be
presented by the North
Plains Underground W-
ater Conservation Dis-
trict. It will include a
slide talk by Delbert
Timmons. He will dis-
euss j[rrj[gat;ion water on
farms, underground wa-
ter districts, geological
data, and chemical
water analyses. Follo-
wing this will be a film
sponsored by Panahndle
plastic? Inc., and a de-
monstration of irr-
igation pipeline instal-
lation by Jim Burkes of
Gifford-Hill Western,
Inc.
The afternoon activi-
ties will consist of SCSA
committee meetings fo-
llowed by a tour of the
Phillips Petroleum Co-
mpany’s fertilizer pl-
ant. The tour will be
conducted by H. E. Ho-
lton, plant superinten-
dent. He will review the
progress of the North
Plains Agricultural Re-
search Farm which is
sponsored by the Com-
pany.
The Golden Spread
Chapter is having three
such field days in 1964.
It holds seveal joint
meetings each year of
the executive council
and the various commi-
ttees. The last meeting
was March 20 in Bor-
ger. About 20 members
were present. Special
guests were Jack Tom-
pkins, farm and ranch
news director for
KFDA-TV, and Charl-
ey Bowles, profession-
al photographer.
The Golden Spread
Chapter plans to pr-
duce a 16 mm film on
soil conservation in the
Golden Spread area.
Charley Bowles and
Jack Tompkins gave the
chapter information on
ways, to produce and
sponsor the film.
WD Youth Honored
By State Chem Group
Richard Ulrich, son of
Mr. and Mrs. Floyd Ul-
rich, White Deer, has
been selected to receive
a slide rule by the Tex-
as Chemical Council,
presentation was made
this week. One senior
from each of 130 selec-
ted schools received the'
awards, which were gi-
ven to seniors preparing
for careers in science.
Lain, tie, Mimi Mc-
Intyre and Cindy Gra-
ham. Third grade girls
75 yard dash: Juli Mel-
ton, Margaret Reining,
Vicki Chenrey and Son-
ja Hawkins. Girls 75
yard dash, Fourth
grade: Dorothy Reining,
Connie Haiduk and Lou-
ise Lavis. Fifth grade
girls 75 yard dash: Car-
la Hull, Kay Mc-
Collough, Antha Ket-
chum and Lynn Meaker.
GROKS UK
You Can Almost
See It Grow...
.-291
GRAZED DOWN 10 DAYS LATER 20 DAYS LATER
SAY RAISERS OF
DEKALB "SUDAX” Brand, SX-11
I
j DeKalb “Sudax” Brand, you won’t find a better pas- *
1 SX-11 is proved by official ture, hay-haylage or green j
chop crop. Plant DeKalb j
“Sudax” Brand, SX-11 for f
big forage yields. Order g
your supply today. £»
, state tests to yield 30 to
| 50% more than standard
| varieties of sudangrass.
St Look the world over and
| DEKALB
i "SUDAX” Brand SX-„ *
"DEKALB" and "Sudax" are Brand Names. SX-11 is a Variety Designation.
i
m
Panhandle Fertilizer & Chemical Co.
County Agents
Featured In
News Article
Bob Sims, Carson
County agricultural a-
gent, and Mrs. Sybil Str-
inger, Carson County
home demonstration a-
gent, were featured in
Extension Profiles, a
weekly feature of the
Amarillo Sunday News-
Globe.
Each of the counties
in the Tri-State area
covered by the News-
Globe is having their
agents honored. This is
being done in alphabe-
tical order.
PANHANDLE MAN
(Cont. from page 1)
cattle, while Cockrell
fachions his roping after
another former World
Champion, Troy Fort.
Cockrell likes to ride
a little closer to his
calves, and uses a smal-
ler loop. Both men like
to flank their calves.
Although neither man
rodeos full time due to
farming and ranching
interests, they have both
competed in the Nation-
al Finals Rodeos in Da-
llas, and in Los Ange-
les, Calif. Both have a
lot in common in rodeo-
ing history, as both have
placed in Madison
Square Garden and the
San Francisco Cow Pa-
lace, two of the biggest
indoor rodeos, where
the calf is given a short
head start; along with
placing in the Calgary
Stampede and Cheyenne
Frontier Days, where
the calf is given a long
head start in the big
outdoor arenas. In a re-
cent four calf roping
at Lubbock, where 20
of the nation’s top ro-
pers were competing,
there were three calves
tied under nine seconds
with Cockrell and Al-
tizer typing all three.
These ropers have
proven they have match-
ed roping ability. In
1963, Altizer defeated
Tom Nesmith, Bill Tea-
hue, and Dean Oliver.
He has had as many
matched ropings as any
roper during the past
10 years. Cockrell has
won many matched rop-
ing which include wins
Panhandle, Carson County, Texas, Thurs.,May 7, 1964
past two years while he
is the current World
Champion.
Both Cockrell and
Altizer are perfection-
ists with a rope. Alti-
zer style is similar to
that of the great former
World Champion, Mans-
field. He uses a good
sized loop and likes to
reach a little for his
over Sonny Davis and
Dean Oliver. He has had
eight consecutive mat-
ches without missing a
loop or breaking a bar-
rier.
In 1963, Altizer beat
Dean Oliver by 4.7 se-
conds on 12 calves;
while in 1962, Lee de-
■ feated Oliver by 2.1 se-
conds on 10 head.
While both men have
impressive backgrou-
nds in matched roping,
they have never been
matched. Certainly this
promises to be one of
the outstanding matches
in roping history.
In conjuction with this
match, there will be a
$35 two calf open jack
pot roping, with ropers
such as Dean Oliver, O-
lin Young, Glenn Frank-
lin, Eldon Dudley, J. T.
Johnson, Clifton Smith,
Jim Bob and Lee hav-
ing entered. Entries
close at 10 a.m., May
Groom Speller Is
Twelfth In Contest
AMARILLO-Lyn Hunt
13, daughter of Mr. and
Mrs. Don Hunt of
Groom, was a twelfth
place winner in the an-
nual Globe-News Spell-
ing Bee held Saturday
in Amarillo. She re-
ceived a cash prize. She
represented Carson
County. A Masterson
boy was winner.
Joseph Berg, also 13,
son of Mr. and Mrs.
J. J. Berg, Amarillo,
formerly of Panhandle,
went down in the se-
cond round. He repre-
sented Potter County.
10. Call 3272 at Panhan-
dle, or Dr-2-5273, A-
marillo.
UPHOLSTERY
Call Pauline Pratt
5042
1400 Charles
%
mm Special
i
©SCW.INC.
THE REPUBLICAN PARTY OF CARSON COUNTY
Commends the many voters who chose to put
their beliefs into action for:
1. A positive stand rather than a protest in the
other party primary
2. A Republican President in 1964
3. A strong Two-Party State in Texas
4. A return to Constitutional government
5. Building a strong county Republican Party
through loyalty*
6. Voting—not for the “Status Ouo’’—but for
something much better
BY VOTING IN THE REPUBLICAN PRIMARY
MAY 2, 1964
Everyone is encouraged to study the issues and
vote REPUBLICAN in November.
urn anoi
■t
■
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DRYER, ELECTRIC FREEZER OR
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Here’s your opportunity to win one of four major
electric appliances - just by watching a demon-
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week... and, if you’re 21 or married and live in
the area served by Southwestern Public Service
Company, you may be a winner!
NOW AT YOUR REDDY KILOWATT APPLIANCE DEALER
REDDY
KILOWATT
.APPLIANCE DEALER.
HKI
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Peoples, Don. Panhandle Herald (Panhandle, Tex.), Vol. 77, No. 43, Ed. 1 Thursday, May 7, 1964, newspaper, May 7, 1964; Panhandle, Texas. (https://texashistory.unt.edu/ark:/67531/metapth883711/m1/2/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Carson County Library.