Panhandle Herald (Panhandle, Tex.), Vol. 77, No. 52, Ed. 1 Thursday, July 9, 1964 Page: 2 of 20
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PAGE 2
PANHANDLE HERALD
Panhandle, Carson County, Texas, Thurs., July 9, 1964
Local Business
Whom, Not How Many Is
Important In Advertising
Samuel S. Talbert, Ph. D.
Chairman, Dept, of Jour-
malism
University of Mississippi
The advertiser is far
more interested in whom
he actually does reach
with his message than is
with his message than in
how many heads are coun-
ted if everyone uses a
medium at a particular
time.
One of the most respec-
ted research firms in the
United States recently re-
leased figures which re-
affirm the importance of
the newspaper in terms
of the kind of person
newspaper advertising
influences.
According to the re-
search report 98 percent
of all families with an
annual income of more
than $10,000 are regular
newspaper readers. In the
$5,000- $10,000 bracket
the figure was 94 per
cent.
The careful study again
shows that newspaper
reading rises as income
and educational level of a
family rises. Those who
are most able to buy are
most likely to be news-
paper readers.
Perhaps more import-
ant, women especially, in
the higher income groups
tend to use the newspaper
as a shopping guide. They
are women who are will-
ing and abel to buy. They
have enough money to
ship around for stores and
goods which appeal to
them most.
One retail merchant
said:
"My advertising push-
es charge accounts and
monthly payment plans.
Fandangle Tickets
Can Be Returned
For Credit
"€sA r e-a- -re s i^ents ^ Jvho
held tickets to the musical
production, Fandangle,
staged in the Palo Duro
Canyon theater recently,
and who did not have op-
portunity to use them be-
cause of weather inter-
ference, have been cau-
tioned to hold onto their
tickets.
Mrs. Pies Harper, pre-
sident of the Texas
dation, has announced
that those who had
tickets and id not use
them will be afforded an-
other chance to see a
production in the theater.
By sending tickets
stubs and a stamped self-
addressed envelope to
Fandangle, Box 268, Can-
yon, before July 10, tic-
ket holders will be re-
gistered as a donor to
the Texas Panhandle
Heritage Foundation and
will receive an acknow-
ledgement.
When the summer-long
production opens, ticket
holders will have a cre-
dit of the amount of their
ticket returned to use for
the summer long show
tickets.
If preferred, tickets to
Fandangle in Albany,
Texas will be issued.
Father Of Warren
Wilson Dies
New customers which are
attracted by newspaper
advertising are good cre-
dit risks who buy high
profit goods.
"Too often other media
Widow Of Former
Minister Here Dies
CHI LDRESS—Funeral
services for Mrs. Mary
Willie Rea, 83, widow of
a former Panhandle
Methodist minister, were
held here ’Friday in the
First Methodist Church
with the Rev. Burgin Wat-
kins, pastor, officiating.
Burial was in the Chil-
dress Cemetery.
Former Resident
Dies In Ohio
Word has been received
here that Louis B. Smith,
79, died recently at Ash-
land, Ohio, where he had
been in a rest home for
several years. Funeral
services and burial were
at Ashland.
Survivors are two bro-
thers, Royd and Thurman
of Jeromesville, Ohio.
Smith for more than
20 years farmed west of
Panhandle, on land now
owned by P.I. Crum.
Warren Wilson recent-
ly returned from London-
derry, N.H., following fu-
neral services for his fa-
ther, Clyde B. Wilson,
70, who died as result
of a heart attack.
Grandson Of
W. E. Bichsel Dies
Funeral services for
: Vernon Nelson (Sam) Le-
wis, 5-year-old grandson
of Mr. and Mrs. W.E.
Bichsel, were held Mon-
day morning at St. Ther-
esa’s Catholic Church
with the Rev. John Stein-
lage, pastor, officiating., ,
Burial was in - the Panr;
^handle Cemetery uncfer
the direction of the Pos-
ton Funeral Home.
The child was born to
Mr. and Mrs. Vernon O.
Lewis of Hereford May 9,
1959, in Clovis,N.M.,and
died in the Deaf Smith
County Hospital in Here-
ford Saturday morning.
Other survivors in-
clude two brothers,
Rickie Lee and Keith
Scott; two sisters, Judy
and Janice; grandparents
Mr. and Mrs. Sam Lewis
of Texico, N.M and
great-grandparents, M r.
and Mrs. E.N. Powell of
Bowie.
Sister Of Groom
Resident Dies
Mrs. Marv Frances
Kempf, 62, died recently
in a Wichita Falls Hos-
pital. Funeral services
and burial were in Elec-
tra, where she had lived
for 52 years. She was
the sister of Henry Nep-
per of Groom.
bring customers who can-
not make payments and
who are interested only
in non-profit items. Such
business can be worse
than no business.”
Twin Grandchildren
0IC.H. Mitchells
Buried Monday
Graveside rites for
Glenna Ann Mitchell and
Gary Albert Mitchell, in-
fant twin grandchildren
of Mr. and Mrs. C. H.
Mitchell were held in the
Panhandle Cemetery
Monday afternoon. The
Rev. Herman Stout, pas-
tor of the Trinity Baptist
Church in Guymon, Okla.,
officiated.
The children, born
early Saturday morning to
Mr. and Mrs. Herbert
Mitchell of Guymon, Okla.
died late Saturday and
early Sunday morning.
Other survivors in-
cluded1 Mr. and Mrs. Hen-
ry Schroder of Belle Cen-
ter, Ohio.
BOOK
(Cont. from page 1)
dren will qualify for the
state reading certificate
that is earned by reading
12 selected books that
must be equally fiction
and non fiction. To be eli-
gible for this award a
child must beinthefourth
grade or higher.
Total attendence for the
county wide story hour
was 1,708 children and
more than 300 children
and adults attended the
July 2 picnic held at the
conclusion of the story
hour in the White Deer
Park.
y/HEHALD
Entered as second class
matter July 22. 1887. at
the post office in Pin-
handle. Texas, under the
act of March 8, 1870.
Don and Norene Peoples
Publishers
Don Peoples, Editor
Established July 22,1887
MEMBER: Texas Press
Ass'n., Panhandle Press
Ass'n., and National Ed-
itorial Ass'n.
Subscription Rates
Carson County and ad-
joining countie*
One Year........... $3.50
Six Months ........ $2.50
Three Months .... $1.50
Outside' Carson County
and adjoining counties.
One Year........... $4.50
Six Months......... $3.25
Three Months ...... $2.75
Stamps
Spraying
Service
Phone 7781
J. W. Stamps
Panhandle
©
»»»
for Concrete Vonsfrucfidn
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Concrete conforms to
any shape; adds beauty
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For top concrete at a low,
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LOWEST PRICES
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PANHANDLE READY-MIX
301 South Mom
BOB PRICE
(Cont. from page 1)
eral Government, live-
stock feed lots encreased
their production. That, in
turn, had a serious ef-
fect on the beef cattle
prices, dropping them to
new lows.
"This feed grain pro-
gram should be allowed
to expire. While it is too
late to do anything about
it this year, Congress
should not repeat this
waste again in 1965”.
Price is campaigning
for reduced federal
spending, and balanced
budgets. He is making
his first race for public
office.
NIX WINS
(Cont. from page 1)
by hommersbyGlenn
Neese and Lowell Mc-
Broom downed the Colts,
24-17.
George Eller was on the
mound for the Mets as
they edged the Yanks, 13-
12, for their first win.
The Yanks and Mets have
indentical records of 1-
3 for the season.
games are still on the
schedule with the play-
offs to start early in Au-
gust. The final regular
season s game is set for
July 31.
Standings
W L
Patriots 4 0
Colts 2 2
Yanks 13
Mets 1 3
Games July 10
Yanks vs: Patriots 7 p.m.
Colts vs: Mets 9 p.m.
BANK NOTES
by Malcolm
qid YOU KHOW.
m
IN THE YEAR ENDING NEXT JUNE ?0,THE U.S.
MINTS IN DENVER AND PHILADELPHIA EXPECT TO
TURN OUT4,100.000,000 COINS. BOTH WORK
A 24-HOUR DAY, DENVER FOR SIX DAYS A WEEK
AND PHILADELPHIA FOR FIVE. THEY CAN'T BEGIN
TO ALLEVIATE THE COIN SHORTAGE. VENDING
MACHINES SHOULDER THE BIGGEST BLAME FOR
THE SHORTAGE.THERE'S A VENDING MACHINE WHICH
JUST MAKES CHANGE FOR OTHER VENDING MACHINES.
CONGRESS CONSIDERS ESTABLISHING ANOTHER
MINT.
^JEl J f
i
see m colorful, exciting
without leaving homo.
FASHIONABLE
CARPETS
CASEY’S CARPET SHOWCASE WILL BE IN PANHANDLE
THURSDAY, FRIDAY AND SATURDAY JULY 9-10-11
Hip;- ;. ■ . • ' 'v:-
liii!
JSEE THE VERY LATEST IN CARPET FASHIONS! NO OBLIGATION! COME AS YOU ARE!
Casey Carpet Company
in Co-operation with
Home Lumber and Supply, Inc.
is Happy to Bring You This Carpet Exhibit Here To You in Panhandle
See the Carpet Millions Will See
at the World’s Fair
IN THE PAVILION OF AMERICAN INTERIORS
IT'S FREE! IT'S EDUCATIONAL!
ITS AN EXCITING ADVENTURE
IN CARPETING IDEAS!
VISIT THE EXHIBIT TODAY, FRIDAY AND SATURDAY
AT THE SOUTH SIDE OF HOME LUMBER AND SUPPLY, INC.
I EQUIPPED AND SPONSORED BY |
f
b
1
Cali for Our I
Sample Wagon to b 914-16 POLK DR3-1781
Come to Your Home | Pork Fret on Lot of 10th Or Polk
HUNDREDS
OF THOUSANDS HAVE ALREADY
BEEN THROUGH THIS EXHIBIT
AT THE WORLD’S FAIR!
HUNDREDS HAVE ALREADY VISITED
CASEY’S CARPET SHOWCASE AND
VIEWED THE SAME EXCITING CARPET!
Carpet Need Cleaning?
Call Oar Cleaning
Department
/ 3
I t
f-V
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Peoples, Don. Panhandle Herald (Panhandle, Tex.), Vol. 77, No. 52, Ed. 1 Thursday, July 9, 1964, newspaper, July 9, 1964; Panhandle, Texas. (https://texashistory.unt.edu/ark:/67531/metapth883835/m1/2/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Carson County Library.