Panhandle Herald (Panhandle, Tex.), Vol. 78, No. 20, Ed. 1 Thursday, November 26, 1964 Page: 2 of 8
This newspaper is part of the collection entitled: Carson County Area Newspapers and was provided to The Portal to Texas History by the Carson County Library.
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Page 2
PANHANDLE HERALD
Panhandle, Carson County, Texas, Thurs., Nov., 26, 1964
Local Business
Best Prospects For Sales Are
Persons Who See Or Read Papers
The best prospects are
people who are most like-*
ly to see or read news-
paper advertisments.
A man who needs new
automobile tires will find
and read advertisements
of tires anywhere in the
local newspaper. The wo-
man who is likely to buy
a new dress deliverately
reads all dress shop ads
in her newspaper.
When a reader is not a
real prospect for a pro-
duct his eyes uncon-
sciously pass over ad-
vertising of that pro-
duct. Tests show that his
eyes do actually see all
advertising in the news-
paper. He stops and re-
t members reading only
f what he may be interes-
| ted in buying.
* These conclusions on
; advertising readership
I were recently confirm-
* ed by an elaborate sur-
I vey of the Bureau of Ad-
* vertising.
I, An official who super-
* vised the study describ-
* ed newspaper advertising
! as: “A magnet for peo-
ple likely to buy.”
The findings of the
study reassure the ad-
vertiser who feels that
his advertising is not be-
ing widely read because
of size or position in the
newspaper. For real
Services Are
Held For Infant
Of Dale Mayfields
Graveside rites for the
infant of Mr. and Mrs.
Dale Mayfield were held
Tuesday in Memorial
Park Cemetery in Ama-
rillo with Rev. Walter
Graham, minister of the
Conway Community
Church, officiating.
The infant died Satur-
day evening in the Groom
Memorial Hospital* Sur-
vivors include the pa-
rents; a sister, Kay Lynn;
and grandparents, Walker
Mayfield of Charmon,
Neb., and Mr. and Mrs.
J. W. Fletcher of Conway.
Dinner it
|p
For m
m
The l
iii
I
if
Whole “
Family
r
CAM. JOHNSON
CAFE
Phone 8241
In Highland General
Hospital are Mrs. Mar-
garet Shankle, Miss Janet
Millican and Lester R.
Hugge.
vyHEHALD
Entered as second class
matter jfuly 22, 1887. at
the post office in Pan*
handle, Texas, under the
act of March 8. 1870.
Don and Norene Peoples
Publishers
Don Peoples, Editor
Established July 22.1887
tabscrtpM— Mates
Carson County and ad-
joining countie*
<>■• Year...........13.50
Six Months........ $2.50
Three Months .... $1.50
Outside' Carson County
and adjoining counties.
One Year........... $4.50
Six Months ......... $3,25
Three Months ...„ $2.75
prospects are likely to
see advertising for any
product when they are
entering the market for
that particular product.
Few advertisers hope
to see to all readers of a
newspaper. They are in-
Widow OfrFormer
County Sheriff
Dies In Amarillo
A M A RIL L O-Funeral
services for Mrs. May
Adeline Holland, 91, wi-
dow of a former Carson
County sheriff, were held
in Amarillo Tuesday in
the First Presbyterian
Church with the Rev.
James Carroll, minister,
officiating. Burial was in
Llano Cemetery.
Mrs. Holland was born
in Marshall, Mo., and was
an early day teacher in
Panhandle. She married
the late Alfred Asa Hol-
land, a pioneer sheriff of
Carson County. The fa-
mily later moved to Pam-
pa where the home they
built became known as the
Holland House. It is now
the Snyder Hotel.
Mrs. Holland moved to
Amarillo in 1914.
106 West Sixth Street, Borger
(just off Main)
Phone BR 3-5271
WE FEATURE
Watch Repairing * Jewelry Repairing * Clock Repairing
* Engraving * Diomond Mounting
Work Guaranteed by Master Repairman
The Store With a Conscience
Former Resident
Dies In New Mexico
Mrs. Colby Galloway,
87, the former Mrs. C.
L. Upham, Sr., of Pan-
handle, died recently in
an Albuquerque, N. M.
hospital, after a two year
illness. Funeral and bu-
rial were in Kerrville,
Texas where her former
husband died in 1955. -
Mrs. Galloway was a
member of the First Me-
thodist Church, Panhan-
dle, where she lived from
1816 until 1942. She was
the aunt of C. F. Hood.;
Survivors include two
daughter, Mrs. Cal Dick-
ey, Tulia; Mrs. Calton
Norris, Beaumont; two
sons, Ray, Nashville,
Tenn., and C. L. of the
home at Los Lunas, N.
M; several grandchil-
dre and great-grandchil-
dren.
BURGLAR
Cont. from page 1
son, charged with driving
while intoxicated, second
offense, was found guil-
ty and sentenced to two
years on probation.
James P. Gardner, en-
tered a plea of guilty to
the charge of theft and
was placed on probation
on a five-year sentence.
Sentence provisions al-
lowed for Gardner to pay
back property damage a-
mounting to $153.75 in-
curred at the time of the
offense.
terested only in reaching
potential buyers. Consis-
tent newspaper advertis-
ing is insurance that con-
sumers are contacted
when they have the desire
and money to buy a pro-
duct.
Brother Of Leonard
Houseloff Dies
MULESHOE— Funeral
services for Arthur C.
Houseloff, 34, brother of
Leonard Houseloff of
Panhandle, were held
Friday in the St. John’s
Lutheran Church in La-
riat with the Rev. H. F.
Pelman, pastor officia-
ting. Burial was in the
Bailey County Memorial
Park Cemetery here.
Mr. Houseloff died in
the Parmer County Hos-
pital in Friona Wednes-
day.
SCHOOL
Cont. from page 1
and 32 are children of
base civilian employees.
The figures do not repre-
sent children of people
employed by the Atomic
Energy Commission, the
school spokesman said.
Planned action of the
close-down order for the
air base, according to the
DOD source, would relo-
cate all technical training
now accomplished here in
43 technical training
courses, to four other ba-
ses by June 30, 1968.
Bases named were Lowry
AFB, Denver, Colo; Shep-
pard AFB, Witchita Falls;
Chanute AFB, Rantoul,
111; and Lackland AFB, at
>f~San Antonio.
Also to be relocated at
Pease AFB, N.H., is the
II SAC B-52 Wing presently
at Amarillo AFB.
According to base sta-
tistical data, Amarillo
AFB employs approxi-
mately 1,330 military
personnel and 1,030 civi-
lian employees. Total
payroll was given an ap-
proximately $15,955,000
annually.
According to the sche-
dule of moves from the
base, first of personnel
shifts will be made to the
New Hampshire base by
June 1966.
The schedule calls for
the close of the base by
June 30, 1968 and report-
ing the installation to the
General Services Admi-
nistration.
Mr. and Mrs. Leo Det-
ten have been in Ardmore,
Okla., where they were
patients in an allergy cli-
nic.
Have you priced a tiger lately?
Take the GTO, for instance. Comes with 335 hp. Or 360 at extra cost. Plus bucket seats. Carpeting. Walnut dash. Quick Wide“Track TiOCfS
And like that. Yet it sells for less than a lot of pussycats with imitation stripes. Then there’s the Le Mans. Same .. ■ ■■ o
kind of pizzazz. Same kind of crackle. Same kind of low price. Slightly smaller teeth. So price a tiger. r0lltl3C LB M3I1S tt uTU
We'je building Wide-Tracks again! See them al] at your authorized Pontiac dealer now!
UNIVERSAL MOTOR & EQUIP.CO.
201 E. 1st St. Panhandle, Texas
v, linn*
70 THt Sp/TOI
Dear Editor:
I notice that Mayor Bell
of Panhandle stated he
wished he could go on re-
cored as opposing the clo-
sing of AAFB. I
May I respectfully sug-
gest that if he voted for
Mr. Goldwater on Novem-
ber 3, he is on record
as opposing disarma-
ment.
Yours truly,
Julius Meaker, Jr.
Dear Don:
Could we ask Mr. Mecas-
key tj rub his crystal ball
a little harder? When he
predicted the AAFB would
be moved, he didn’t see
LBJ as being responsible
and he was confused on
the states involved.
Isn’t this the mistake
most voters made No-
vember 3?
Sincerely,
Mrs. Gene Wagner
Panhandle, Texas.
Dear Don:
Regarding the announced
closing of AAFB, ques-
tions arise:
1. Why two weeks after
election and not before
November 3 when voters
could indicate t h ei r
choice?
2. Is this another step
toward complete disarm-
ament?
3. Should one man have
power to close 95 bases
without consulting Con-
gressmen-as Walter Ro-
gers claim was not done?
4. Could this be a poli-
tical maneuver to make
Walter Rogers look good
by reactivating AAFB just
before the 1966 elections?
5. With the protection
of S.A.C. gone, is it in
the plans for Pantex to go
next?
Yours truly,
Mrs. Murray Bonifield
Panhandle, Texas.
EARLIER
Cont. from page 1
your copy of the Herald
first ting every Thurs-
day morning, please re-
member that this is just
our way of saying‘‘Thank
you” to advertisers, sub-
scribers and folks in our
community.
Also, due to earlier
press hours, news copy
deadlines have become
slightly more critical.
Please see that news
items to be published ar-
rive in the Herald office
no later than noon each
Tuesday.
In Northwest Texas
Hospital is Mrs. Naomi
Louise Stone.
Mrs. Harold Smith is
reported as showing im-
provement in an Oklaho-
ma City hospital.
KNOWLEDGE
Before he can be-
come a Registered
Pharmacist, your
druggist must under-
stand the composi-
tion, chemical pro-
perties, manufac-
ture, and use of
drugs, and ways of
testing them.
FERRELL
PHARMACY
Doc & Dorothy Ferrell
Jack & Wilma Atkinson
218 Main Phone 2151
CHAMBER
Cont. from page 1
fen and H. M. Nichols;
retail trade, Ralph Ran-
del, chairman; Richard
Orr, Lowell McBroom,
Clyde Bur dine, Jack Grif-
fith, Warren Geis, Bill
Robinson and Glenn
Downs;
Publicity, Don Peoples,
chairman; and J. B. Reed;
audit committee, Mar-
shall Sherwood, Glenn
Downs, and Herb Sulli-
van; and a budget c ommit-
tee to be composed of
each committee chair-
man.
Plans were discussed
regarding the leasing of
a highway sign to be
placed on Highway US-
60 on either side of town
and along Highway State
15 north and south of town
publicising the town. The
details of the sign worl
will be handled by the
tourist development com-
mittee.
The r e g u la r board of
directors meeting of the
chamber will be held De-
cember 8 with the next
meeting of the chamber
committees to be held
at 7:30 p.m. December
22 in the Heritage Room.
DECEMBER
Cont. from page 1
law to proclaim quotas
for the next crop when the
total upland cotton supply
exceeds normal, it is the
growers themselves who
decide whether or not
quotas shall be used. Pre-
vious votes on the sub-
ject have been outstand-
ingly favorable. Market-
ing quotas for the 1964
upland cotton crop were
approved by 94 per cent
of the growers voting.
Allotments and other
program details for indi-
vidual farms will be made
available to growers
within the next few days,
so that farmers may have
the information prior to
the December 15 referen-
dum. Details of the do-
mestic allotment pro-
gram will be announced
later if quotas are ap-
proved.
All farmers who en-
gaged in the production
of upland cottin in 1964
are, eligible to vote in
the referendum, Byrd
said.
PGC
Cont. from Page 1
be provided by an Ama-
rillo store.
PGC is a regional grain
marketing cooperative
owned by the Panhandle
Wheat Growers, Inc., and
other local grain market-
ing co-ops for the purpose
of handling, storing and
merchandising the far-
mers grain.
St. Francis
Group Changes
Sausage Date
The first Sunday in Fe-
bruary has been set as
the date for the annual
sausage supper in St.
Francis. This event is
sponsored annually by the
Altar Guild of St. Fran-
cis Church.
Becuase of so many
other suppers and dinners
of various kinds dur-
ing the Thanksgiving sea-
son, the event was post-
poned until just before
Lent.
Mr. and Mrs. John Cot-
ter have returned from
Fort Worth where they
visited Mr. and Mrs. John
Dee Cotter whose small
son underwent heart sur-
gery and is recovering
satisfactorly.
CRAIG
RADIO i TV.
ML WORK
GUARANTIED
AUTHORISED RCA
SALES & SERVICE
109 S* MAIN
PHONE 9721
Panhandle
Automatic Laundry
Open 24 Hours
Dryers
GE Filter -Flo Washers
Hair Dryer
Mr. & Mrs. W.L. Cunningham
Between Main & Elsie On First
PHONE 8321
Treat your
car to a
check-up
It’s time for a winter check-up on your
car. We’ll make sure that you’re ready
for a winter of safe, happy driving.
Drive in soon!
DOWNTOWN 66 SERVICE
TIRES-BATTERIES-ACCESSORIES
Rex Darnall
218 Elsie Pho. 6871
ADMIRAL
Color TV
$429.95
Early American lowboy console in genuine
veneers and hardwoods. 26,000 Volt “De-
luxe SP-26” chassis. With 24 kt Gold pre-
cision wiring! Sensitive VHF Tuner-Lighted
selectors. Tone Control.
BUKDINES TV
SALES & SERVICE
3rd & Euclid Phone.$251
Let us outline our
AUTO FINANCING
PLAN
When you are ready to buy
a new car... let us show you
the many advantages of our
Bank Auto Loan Plan.
4'A % Interest
The First ^attoxal Bank
Rankmq*Amce* 1M
Member of F.D.I.C.
BlnhandiiE,Texas
I
i
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Peoples, Don. Panhandle Herald (Panhandle, Tex.), Vol. 78, No. 20, Ed. 1 Thursday, November 26, 1964, newspaper, November 26, 1964; Panhandle, Texas. (https://texashistory.unt.edu/ark:/67531/metapth883920/m1/2/?q=%22%22~1: accessed July 8, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Carson County Library.