The Panola Watchman (Carthage, Tex.), Vol. 59, No. 26, Ed. 1 Thursday, May 12, 1932 Page: 1 of 16
This newspaper is part of the collection entitled: The Panola Watchman and was provided to The Portal to Texas History by the Sammy Brown Library.
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For A
CARTHAGE, PANOLA COUHTYt TEXAS, THURSDAY, MAY 12,1B32.
Huge Sale Campaign Inaugurated Here
■■ ■ 111 ■ I W W — — I I ■ ■ ■■ II V I ■■ B I V ■ mi W II M
Mr. Thorn Will Conduct
Greater Opportunity Chib
JAIL BREAK
OCCURS HERE
WEDNESDAY
The Welchman Will
Medium and S. W.
Ray Will Serve As
Custodian.
1 Carthage Merchants have mad* It
passible. by their entrance Into the
Oraater Opportunlty Club, to offer
more values In high class merchan-
dise than over before.
TMa club was formed by Mr.
Thorn, a termor editor of the Mt. En-
toryrlae paper, and from Shreveport.
The plana ter the entire
war* mad* by Mr. Thorn,
ho secured the cooperation of
A W. Ray, as custodian of the
and W. Neal Bates, as editor
of The aWtehman, but both Mr. Ray
and Mr. Botes srs only serving as
special assistants to Mr. Thorn. The
cash prises, coupon sales, and ford
automobile will be handled strictly
by him, and he will be responsible for
either the success or failure of the
campaign. The Watchman was em-
ployed as an advertising medium and
that was as far as the contract went,
and Mr. Ray only agreed to deliver
the new Ford after proper steps bad
been taken by Mr. Thorn.
I This announcement Is Issued to
explain thoroughly to tvery merchant
the true maaaer In which the oppor-
tunity club will operate. However,
those is only one way to make any-
thing successful and that I* by pull'
hard, fast and consistently to-
gether. The campaign will go over,
there Is no earthly reason why
should not, there is no time Umti
and every merchant who entered
has the utmost confidence in the
proposition.
MAYOR ISSUES
> PROCLAMATION
< For the Purpose of making Car
thkge a prettier, cleaner and health'
ter place In which to live, I hareby
set aside the coming week, beginning
Monday. May 18th, as Clean Up weak,
and call upon the dtlsene and es-
pecially the good women to tend your
cooperation end influence In this
good cense. All persons are request-
ed to clean up their front and beck
yards, move ell rubbish, mow the
weeds la front and beck of their
promises, pile ell trash In n conven-
ient place and the city will pick up
seme ee soon ns possible. If etch
person will do his or her pert to-
ward the accomplishment of this snd,
we will have one of the prettiest
and clMnest towns In the state.
Respectfully.
A. L. DAVIS. Mayor
}
- —- -p - - ——— --------------------------a S ■ ■ ■
The If hip is in Your Hand Carthage Merchants Enter
Broad Expansionttagrata
Rev. Sam P. Jones
Will Preach at Chris-
tian Church, June 5
Sam P. Jones, former pastor of
Chriatlan Church, and family will be
In Carthage Sunday June 8. Tbla
date la the 18th an Inventory of Bro,
Jones' beginning his work In the
ministry with Carthage hla first pas-
torate. Bro. Jones will preach at
Christian Churoh at morning end
evening servio*.
Mrs. Jonea and daughters wilt give
special numbers In music.
..i ...... *»
Elementary School
Honor Roll for April
Fdllowlng Is the lint of atudenta
la the elementary school who made
the honor roll ter the month of April:
. Birdie Plppen
Jimmie Faye Walton,
Van Dorn Hooker,
Billie Gordon.
Louie Hull.
Ivy Del Byrd.
Aaahe! Soap*.
« Charles Pool
Betty Plppen.
Loulae Albea.
, RUlie Bowen.
Sheriff J. S. Gholston awakened
Wednesday morning to find that
three of hie moot prised prisoners
had engineered a. well planned jell
break.
The men who escaped were E. W.
Mahan, Avery Lew, end T. Brannum.
Mahan was tried end convicted In
the state of Arkansas tor murder
end sentenced to twenty years. The
other two men were held on local
charges of robbery. Mahan was ar-
rested In connection with the Tillery
Wholesale bonce robbery.
According to Information released
by Sheriff Gholston the men used
steel rasor blades to ent their way
to freedom. After gaining entrance
Into the bull pen the men cat another
hole In the celling and went Into the
attic, knocking brick enough out to
facilitate a drop to the ground.
At press time today no Informa-
tion concerning the whereabouts of
the men Wee available.
REPORTLOCAL
NEWS ARTICLES
For the second time since taking
over the only newspaper published in
Panola county, tho management ex-
tendi to every cttleen a special In-
yltgtlon to report ell local news pos-
sible.
A county newspaper la supposed
to be supplied with cOtinty hews, and
It la the duty of the editor, to see
that every “live" happening la print-
ed, but one man can see end hear
so much end no more, therefore every
person bee the right to report any-
thing of community or county inter-
est. The newspaper will gladly print
aeme, end attention will be given
every local item end every display
article, y1 ,
JAMES HENDRICKS
MAGNOLIA AGENT
Joe Ben Fite, wholesale agent for
the Magnolia Petroleum company
has announced In this Issue of The
Watchman the appointment of James
Hendricks as ratall agent tor the
Henderson street station.
Hendrtcka has been effilieted with
the Magnolia company for a period
of time, end should place the Mag
noils station on a high plane. He
Is offering service both day and
night, being in a position to do
thia by living near tha station.
A total of 81.8 per cant of the
population of California between tha
ages of seven and 80 are In school.
The average for the United States
la 74 per cent.
Carthage merchants are this week offering better value# than ever before
to the cftlsens of Panola county, and to this edition of the paper there
will be found a page sdrente*meat dealing with a greater opportunity
campaign tor n grantor Carthage-
Elsewhere to Tha Watchmen merchants are running special ads and you
can bank on their merchandise as being good, because Its high class enough
to be advertised.
When our grandmothers went shopping they were prepared to match
their wits against tho shopkeeper’s. His was the whip-bond. Prices were
anything the dealer had to pay. pins a profit. And hte profits were as
elastic no bis necessity—or opportunity.
Our grandmothers hod n very fine knowledge of woolens, cottons, silks.
They used their eyes and fingers In buying. They tasted and sniffed at
foodstuffs. Our grandfathers know an Intimate lot about woods, veneers,
stelae. They knew leathers and machinery and cutlery. They had to.
With merchants listed here you cun shop with assurance by designating
this brand of this and that brand of that, and hardly bother to check the
price on the bill when It comes. Yon can send n twelve-year-old to market
with n note and aover have n doubt of kind, quality or price—If you buy
fronf these merchants.
Advertising ho* established standards, established values and established
confidence. Advertising Jorces fair dealing and honest merchandise, it
puts the whip to your hand.
V^W^A^/VWWN^\/WV>/WWVWWS/\A/VW>
Highway Work
Going Forward
The light rale which fell to this
section Saturday end Sunday had
little effect on the "Forward march"
started a few days ego by highway
officiate end employees.
Monday morning marked the starting
of gravel hauling ns ever on highway
number 148 between Beckvllle end
Carthage. Workmen were also busily
engaged to piecing n gravel base on
the Certhege-Henderson highway.
Panola Youth
Has Operation
J. C. Pike, the ten year old eon
of Mr. end Mrs. Carlton Pike, who
reside two mites north of Carthage
wee operated on to Shrevoport Mon-
day.
Young Pike developed empyema,
end an operation was a necessity,
Dr. J. A. Daniels of this city accom-
panied the patient to Shreveport.
Ruel Smiley Will Go
To New Orleans
EDITOR FULLER
SPEAKS MONDAY
IN BECKVLLLE
Ruel Smiley, an employee of this
newspaper will leave today for New
Orleans, La.
Smiley has been connected with
this publication for the past four
yaara, end to an effort to expend
end go forward In hte chosen pro-
fession. he will take a special tea
weeks' course In the Mergenthaler
Linotype school of New Orleans.
With hte present knowledge, after
completing this course he should be
to a position to handle any linotype
machinery to n first daaa manner.
Seventh Grade Grad-
uation Exercises
The county crawling exqrdcoa
of the seventh grades will be held In j
g.l
‘Greater Opportunity
Days” Make Bow on
Saturday; Ford V«S
To Be Awarded Purg-
ing Summer Months.
Henry C. Puller, campaign manager
for Hon. Tom Hunter In this the
second congressional district, will
4peak In behalf of hte candidate at
Beckvllle, Monday night'. May SO.
Hte speech will be brief. He sug'
gesta to all candidates of Panola
county that they all meet there on
this occasion and also present their
claims, so the meeting may be made
a general political jollification. It
would be fine to have music if there
la a band that Is available. This la
h good Idea and It la hoped the coun-
ty candidates all meet there as sug-
gested, at 8 o'clock at night.
FLIER KILLED
AT MARSHALL
MAR8HALL, Tex. — Brode Dejar-
nett, Marshall aviator, was fatally
Injured at 4 p. nt., Saturday, when
his parachute became entangled with
hte falling pinna.
Dejernett wee testing a plane over
the municipal airport after the ship
had been overhauled. Tho plane Went
into a tell spin. Dejernett righted It
the Carthage High 8chool Building,'but tb® molor “I*11®** an(1 he "hotted
May 81. at 9:30 a to. Diploma. wlU «**" The parachute caught on the
be awarded and each pupil is re-
j quested to be present.
Watchman Gets Special
Feature Section With
Delivery of This Paper
Readers Throughout County Asked To Tell
Management What They Think
of New Section.
Today’s paper wlll.be found to In-
clude sixteen full end complete pages
qf news matter, feature stories, and
advartialng copy.
Through a special arrangement, the
Home Color Print Company of Fort
Worth. Texas, has agreed to furnish
this publication with an excellently
prepared eight page feature section
once each month.
This special feature la passed to
the readers of The Watchman this
week for tnelr special Inspection, and
If the proper number of favorable
reports are received this service will
be furnished the readers In the fu
turt..
There la hardly a thing missing
In this week’s publication. A funny
paper, Interesting news matter, his-
torical Incidents, feature stories, so
clety pages, educations! articles. and
above all a few lines of editorial
sense and humor from the pen of
that outstanding Texas newspaper
oditor, Col. Jim H. Lowery of Honey
Grove, Texas.
Reed every line and then tell the
editor of The Watchman what you
think of it ell.
ship.
An ambulance that rushed to the
scene was damaged In a traffic col-
lision. Dejernett was changed to an-
other car and taken to a hospital
where he died In a short while.
Dejernett formerly lived In Com-
merce, Texas, and was a close friend
of the editor of this newspaper, that
city being the home of both. The
funeral wai conducted from the Meth-
odlat church. Commerce, Sunday af-
ternoon, with more than a score of
Texas aviators present.
JIMMY RODGERS
DID NOT SING
“Yoeddilng" Jimmy Rodgers failed
to appear for the J. Doug Morgnn
tent theatre players here Monday
night, and many n heart was made
s<j!l, as homeward patrons of the
show wearily wended their way after
the performance.
Jimmy whs undoubtedly the great-
out drawing card Morgan had to
offer, and many cltlsens of sPnola
county turned out to see the man
they had heard so often via record
route, but heavy disappointment fell
over the audience when It was an-
nounce! the Hjn Antonio cowboy
would not he presented.
Italy's population Is Increasing st
the rein of 38,000 a month.
uxrtrwwvw- —.
Methodist Sluggers Again Trounce Baptist Nine
* * * #
After a tough seven Inning struggle
the methodlst church baseball nine
again . trounced tbs Baptist church
crew 18 to 7.
The gome was thinly attended,
but lots of excitement waa displayed
by members on both aides. The
game waa tightly fought for five
frames, the Methodist leading by
only two runs, after it hectic rally to
tha second toning netted them seven
tallies. *
Leo Bird started pitching for th*
winners, and h* was opposed by
ed wall the tottlal toning, but falter-
ed In the next frame to let sev«n op-
ponents cross the plate. Young Pat
McCarter walked to the mound in
the fifth to halt the slugging Meth-
odist and succeeded to setting down
three to a row, but Manager Young
matched McCarter with Sid Tamer
on the hurling hill, end aa several
of the MethodlatV best players were
forced from the game vie the tired
route, k flock of young talent In-
cluding John Alien Young, Bobby
HarkrMcr. and Joe Ben Fite, were
In veteran fashion rushed for the
soda-pop stand where he hastily
applied a piece of Ice, in old time
application In an effort to check tho
swelling optical.
E. C. Clabaugh was* the talk or
the contest. Mr. Clabaugh relieved
Turner on the mound, bat wet ter-
ribly off form. He turned In auch
a perfect game in ble first appear-
ance the crowd was expecting too
much, and the Methodist expert
could never hit hte true stride. S. W.
Ray and A. J. Holmes did little
playing. Carl Jordan furnished the
rushed Into the game. B. F. Payne
_ _ turned to four tunings at first base., biggest laugh of the game when he
F.~aT Dulaney, better known to hie getting one Tens tenguer and getting, slammed a nice liner to short end
friends as “Earnshew” Dulaney, burl- another hit la the eye. Mr. Payne, tolled to make first after stumbling.
Carl claimed his mind acted quick-
er th.n hla fset. and he was chew
Ing so much tobacco he was thrown
off balance. Travis Long slapped
out several nice blngles, and Sher-
iff Gholston demonstrated some plain
and fancy slugging and expert base
running. Jay Van Sandt caught a
neat steady game, and Mr. tong-
■bore of th? Baptist hammered some
nice hits. Mr. E. W. Ross had a
perfect day with the club, getting
on base four timer. Gordon Darnell
turned In n loose game at th* key-
stone cushion, but faired well at the
hat and on the hill for a time. Jndgu
Strong waa badly off form and
color.
Next Saturday will mark the begin-
ning of Greater Opportunity Days In.
Carthage.
It la a aeries of special sales days;'
sponsored by local merchants to cre-
st* a better and closer relation be-
tween the haying public In and’
‘^around Carthage, sharing their pro-
fits to show their utmost appreciation
for your post patronage and to cre-
ate a broader friendship with the ex-
pectation of holding your trade In
th.1 future. -
Cash Prise Awards.
With the opening of this campaign'
cash awards will be offered on the
opening day (Saturday), with every-
one being eligible to participate.
Practically all stores have prepared
for this event and have their stores
stocked to th* brim with good sea-
sonable merchandise, all at prices
that will inset any competition any-
where.
Mammoth Campaign.
| This campaign la expected to aur-
I pass anything ever attempted by any
city of n Mke alas anywhere, and
to cap it all off no one who partic-
ipates will be naked to pay on*
penny note for the merchandise,
on the cdMfery .greater savings will
be made.
1 This campaign is to extend for or
period of about three months, with
a gift list that sounds like magic.
In fact the premium Hat rivals that
of cities of ten times the else of
Carthage.
The Prlxe List.
First Prist: One Ford Tudor Sedair
(V-8).
Twenty-five dollars In cash on tho
first Greatac^opiMirtunlty Day. with
u like amopit betog awarded on as
many as thweg^otlver days.
However, it does not mean that
the special days are the only Great-
er Opportunity Days. On tho con-
trary every shopping day will bo n
general Sales Day, and the more:
dollars you spend with Greater Op-
portunity Stores tha more likely you
will be able to cash in on one of
these gifts.
Special Amusements.
Tho local theatre will offer except
tional programs throughout Greater
Opportunity Days with added attrac-
tion* for every special event, also-
other amusements are to be lined up*
to copo with the event.
Everyone Is Invited to visit Car-
thAgo next Saturday and see for
themselves the greater value the
revamped 1982 dollar carries with It,
and by nil means visit Greater Op-
portunity Stores and ask them to ex-
plain one of these participating atores.
listed below:
Wooten Motor Co.
The Chilcutt Co.
Carthage Grocery Co.
Forsyth Grocery,
D. K. Christian.
Woodyard Drug Cor
O. C. Walker A Bon
The Electric A Battery Shop
Walker Brothers
Matlhews-Martln Mercantile Co.
Matthews-Martin Beauty Shoppe
Hawthorn Hardware Company
Hawthorn Dry Goods Co.
Cirthsgc Mercantile Co.
The Violet Beauty Shepp?.
Moore Bros.
Cart liege Dry Goods Co.
J. L. Howell Shoo Shop
J. T. Wright
Carthage Dry Cleaners
Perry Brothers
Hooker Drug Company
City Market
B. M. Mitchell Cash and Carry Stori*
M. ft M. Service Station
City Service -Station
Barton’S Market A Cafe
II. L. Iflllln
Th? Panola Watchmtn.
New York claims the largest high
school In the world, it has 8,000*
pup te and 2*3 teachers..
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The Panola Watchman (Carthage, Tex.), Vol. 59, No. 26, Ed. 1 Thursday, May 12, 1932, newspaper, May 12, 1932; Carthage, Texas. (https://texashistory.unt.edu/ark:/67531/metapth900943/m1/1/?rotate=90: accessed July 4, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Sammy Brown Library.