The Deport Times (Deport, Tex.), Vol. 34, No. 37, Ed. 1 Thursday, October 22, 1942 Page: 3 of 8
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THE DEPORT TIMES, DEPORT, TEXAS, THURSDAY, OCT. 22, 1942
PAGE THREE
mm
PRUDENT BUSINESSMEN SHOW WAY
ON MANY RATIONED ARTICLES
Many otherwise prudent business !
men are reported to be losing trade
by not advertising the things that
they CAN sell. So many items have
been frozen and rationed that many
people have reached the point that
they do not know what they can buy,
and it is up to the wide-awake mer-
chant to advertise the things that
may be had in his store. It might
be that a nmber of items you have
in stock and can sell are not moving
because people think they are on the
taboo list. Anniston (Ala.) News re-
cently carried the following “eight-
point” program
which we think
clear thinking:
Another Effort to
Find Production in
Morris County
Another effort to find Paluxy sand
production along the Sulphur river
fault in North Morris county got un-
der way Tuesday with spudding of
a new wildcat by John Coats of
Longview. The well is No. 1 Pewitt,
spotted 990 feet out of the southeast
on advertising, corner Gf BBB&C survey No. 426.
shows some very site fans neariy seven miles north
and west of Naples and about a mile
Advertise Your Community. south ancj west nf the M. H. Marr and
Many people cannot see the woods
for the trees. And likewise many
are so close to the advantages of this
community that the good things we
have are often lost sight of or for-
gotten. Annistonians would do well
to advertise Anniston—to Anniston.
2. Advertise Your . Institution
Your institution, whether it be a
shop, office or store, has an individ-
uality. It has a reason for exist-
ence. It is a reflection of the aims
and thoughts of the owner or direct-
or. But, finally, it is of interest to u D .. n
Anniston. And because it is located H.OHOF JvOlI lzCPOFt
in Anniston it should not be allowed TilHCS SllbSCribCTS
to be taken for granted. Anniston : _
institutions would do well to adver.. ■ The Times wishes to express its
tise to Anniston in Anniston. j appreciation to these subscribers
3. Advertise Substitute Items. The . wh0 have placed credits to their
true test of American ingenuity is | subscriptions, and welcomes those
others No. 1 Sheppard, BBB&C sur-
vey No. 319, abandoned in July at
4,817 in the Paluxy topped at 4,610
feet. That well was credited with
being regionally high.
Still in the lower Travis Peak and
showing no change, P. D. Bowlen
No. 1 Simms, Williams survey, deep
Smackover lime test at Simms in
Bowie county, is drilling below 7,024
feet, logging red shale and sandy
lime. It is a 9,500-foot test.
THE POCKETBOOK
of KNOWLEDGE ^
the ability of Americans to adapt
themselves quickly to changing con-
ditions. Annistonians, knowing that
all items are not obtainable at this
time, will be interested in substitute
items which will fill their needs. It
would be well to advertise to An-
niston what ARE available—in An-
niston.
4. Advertise Fuller Usage of Pro-
ducts You Handle. One of the fun-
damentals of effective advertising is
the interpreting of an article or ser-
vice in terms of its use to the con- 1
sumer. The advertising of more
uses of an article or better use and
care of it can win (and is winning
in the case of the automobile) an
abundance of good will for the ad-
vertiser. Annistonians appreciate
this kind of advertising, too. j
5. Advertise Locally Your Gov-
ernment’s War Efforts. Anniston is
still part of the U. S. A. Like thous-j
ands of other communities it is a'
part of the United Nations. Annis- j
tonians—every one of them—want 1
to do their part in the war in coop-,
eration with the government’s war
effort. They can learn their part
by interpretation of the govern- J
ment’s effort in terms of local par- 1
ticipation.
6. Advertise and Help Sell Stamps j
and Bonds. For a community of its
size Anniston is buying many stamps
and bonds. But it is the extra effort
that wins in any contest or war. I
More bonds MUST be bought and
Annistonians will buy them if they '
are urged to do so. Adcertise and '
help to sell MORE bonds to Annis-
tonians—in Anniston. Natives of the Virgin Islands have
7. Advertise and Sell Public Mo- been limited to 2 pounds of flour a
rale. “The unparalleled ability of week. War rationing books, similar
American advertising to inform and to those in use in the United States,
persuade is one of the greatest as- have been issued to the 12,000 in-
sets of this country in time of war habitants of the two islands.
as in time of peace,” says the Adver-
tising Federation of America. “Its °ne"5alf years in the war, their ad-
force is urgently needed in this time vertising (instead of diminishing) is
of peril!” Building pubic morale by increasng. They have dscovered
offsetting harmful rumors, and they had good will to maintain
keeping alive the “confidence in our w>th their customers, and a patrio-
armed forces” and our ultimate vie- tic cause to sell. They are explain-
tory is a job to be done in every 'ng to the public their pioblems, and
community— Anniston included. j are telling them why they cannot
8. Advertise to Protect the Ameri- furnish some products which war-
can Living Standard. By creating time demands have curtailed. Serv.
the desire for things in mass quan- 'ng a two-fold purpose they are in-
tities, advertising has created the vesting in the future of their coun-
modern great factories, the high try. Men of high vision can under-
wages, shorter hours and better stand why this is sound business and
working conditions of the American splendid patriotism.
people. By keping alive the desire
for things in Anniston and from An-
niston the high standard of Ameri-
can living can be maintained—in
Anniston.
Let’s learn a lesson from the busi-
ness men of Canada. After two and
whose names are placed on our lists
as new subscribers:
Jack W. Jennings
Mrs. L. L. Pierce
Ben F. Wright
Pvt. J. B. Newsome
C. R. Randle
Mrs. Jim Garrett
I. L. Read
Mrs. Lucy Cherry
J. H. Ratliff
Cpl. Wallace C. King
C. M. Scroggins
J. W. Embrey
D. P. Westbrook
C. A. Barnard
C. E. Couch
Doug. Alsobrook
Pete Storey
E. V. Morgan
Vaughn Lawler
J. A. Wilson
Mrs. Bob Westbrook
Mrs. Mabel Woods
Mrs. Robert Morris
Ralph Donley
Clyde Barham
A. D. Tucker
Pvt. Boyd W. Griffin
J. M. Craft
Druary Guest
Mrs. E. W. King
A. N. Boyd
Pvt. Clyde Williams
Pfc. Alex D. Tucker
A. E. Ball
W. N. Hammett
Weldon Dennison
J. W. Stone
R. M. Reese
Life rafts -that i(old persons
are being made of a new rubber,
f DEVElOPtP ey A U-S. MANUFACTURER*.
>“The RUBBER. IS RE5KTXNT TO OIL.ACID
AND FIRE
DEHVPRAT ION AND TIGHT
PACKING IN HERMETICALLY
SEALED TINS NOWMAKE
IT POSSIBLE FOR ONE SHIP
TO CARRV THE AMOUNTOF
BEEF IT REQUIRED /O
SHIPS TO TRANSPORT
IN WORLD WAR I
yji/
COURT PIASTER
gets its name from the .
FANCy PLASTER PATCHES
USED By LADIES AT COURT
IN THE TIME OF QUEEN ANNE.
OF ENGLAND. THE PATCH
INDICATED POLITICAL AFFILIATION-
WORN ON THE RIGHT CHEEK INDICATED A
WHIG.- ON THE LEFT. A Tony
100 Percenters
in Every Town
In practically every city, town,
village and hamlet in America you
will find people who have gone all-
out to help win this war. These are
the men, women and children who
have bought the war stamps and
bonds. They arc the ones who have
taken up their posts in civilian de-
fense. They are the ones who are
now collecting scrap materials to
keep our war fun ices going under
ful blast.
Women on trucks in New Jersey
are collecting scrap from door to
door. Movie managers in a dozen
states are offering free tickets for
scrap iron and rubber and collecting
them by the carload. In Michigan
one small town collected 154 tons of
scrap rubber—three times its quota
of 5 pounds per person. In Maine
boy and girl scouts work with trucks
scouring their neighborhoods for
iron, steel and rubber.
In Louisiana, Wisconsin, Connecti-
cut, Alabama, Virginia, Illinos and
every state in the union air wardens
are working on this huge national
scrap drive. Minute Men, The Am-
erican Legion, The Rotary Clubs,
and all other fraternal organizations,
police departments, women’s clubs,
city councils and other civil groups
all are working from early to late
to gather in every pound of scrap
material they can lay their hands on.
These loyal Americans, thfcse vol-
unteers who answer every call to
the colors are fired with the same
spirit of determination that inspired
our forefathers who have been fight-
ing to defend its freedom ever since.
They are the ones who can be count-
ed on in any emergency—not to do
only what they think they have to
do to “get by” but everything they
can do to help their country. These
A UNIVERSAL
WANT AD
WANTED — Man for hard work I
and rapid promotion, who can find
things'to be done without the help
of a manager and three assistants.
A man who gets to work on time in
the morning and does not imperil
the lives of others in an attempt to |
be the first out of the office at night.
A man who is neat in appearance
and does not sulk at an hour’s over-
time in emergencies. A man who j
listens carefully when he is spoken
to, and asks only enough questions j
to insure accurate carrying out of
instructions. A man who moves
quickly and makes as little noise as
possible about it. A man who looks
you straight in the eye and tells the
truth every time. A man who does
not pity himself for having to dig |
in and hustle. A man who is cheer-
ful, courteous to everyone, and de- |
termined to make good.
If interested, apply any hour, any |
day, and place, to any employer.
PERJURY
Pat was arrested for being intoxi-
cated. On being brought before the
Judge he was asked by the court
what he was there for.
Pat: “Your Honor, I was arre. 'ed
for being intoxicated.”
Judge: “Pat, where did you buy
the liquor?”
Pat: “Your Honor, I did not buy
it. A.Scotchman gave it to me.”
Judge: “Thirty days for perjury.”
“one hundred percenters” - are the
backbone of America and when this
war is won it will be their efforts
that have won it and not those who
always sit on the sidelines and let
the other fellow do all the work.—
Ex.
M
PLEASE
Times subscribers are ask-
ed to notify the subscrip-
, tion department promptly
of any changes in their ad-
dresses. Under the new
postal laws, newspapers
. and periodicals must pay
postage due for notices of
any changes in address fur-
nished by the postoffice. In
addition, there is also the
problem of delay in deliv-
ery or failure to get the
paper. The best plait is to
send the change of address
in advance.
......................i
SUBSCRIPTION
RATES
THE DEPORT TIMES
Deport, Texas
To any postoffice in Lamar
or Red River Co.:£ |AA
One Year____________#. I UU
Six Months ___________
__________60c
any postoffice outside
Lamar or Red River
counties:
One year..
$1.50
Six Months..................90c
Less than six months—
5c per copy
A Good Bank Loan
—benefits the borrower, the bank, the
depositors, and the community
The borrower is benefitted, for it enables him to
carry forward his business activities in a profitable man-
ner and render useful service. The bank is benefitted,
for a good loan gives safe employment to the bank’s funds
and makes it possible for reserves to be set aside and sur-
plus to be built up as a further safeguard for deposits.
Depositors are benefitted by good loans which en-
able the bank to provide a safe, convenient place for their
funds and to render numerous banking services. The Com-
munity is benefitted by good loans which stimulate em-
ployment and business activities.
This bank stands ready to make loans which con-
form to sound banking principles.
First National Bank
The Old Reliable Since 1902
Member Federal Deposit Insurance Corporation
MAS
■m
We Have WINTER UNDERWEAR
for Every Member of Your Family!
Plan Your Needs Now While Our Stocks
Are Complete
THE BEST AT POPULAR PRICES
North Side Plaza
PARIS, TEXAS
Men’s Hanes Heavy Ribbed UNIONS
Bleached pure white. Extra heavy weight for * $ 4 .1
winter wear. Sizes .‘16 to 50 . “
Men’s Dept.—Main Floor
Men’s Hanes JOCKEY SHORTS
We have just received a full range of sizes.
These have elastic bands ]
Men’s Dept.—Main Floor
MEN’S WINTER UNIONS
Three Popular Prices
69c 98c $1.10
Choose the weight you like the best,
long legs for indoors or outdoors.
Basement
Long sleeves and
MEN’S SHIRTS AND DRAWERS
Two Good Winter Weights
69 ea. AND 79 ea.
Buy a supply of these for winter while our stock is com-
plete.
Basement
WOMEN’S WINTER UNIONS
Bleached, fine ribbed in short sleeve and
Basement
short leg style
WOMEN’S WINTER UNIONS
Long sleeves and ankle length in good heavy $ <4 .
weight. All sizes now. ..... ™
Main Floor—Lingerie Dept.
Women’s High Neck Long Sleeve VESTS
These are fine ribbed, heavy weight for win-
ter wear ..... ■ ea.
Main Floor—Lingerie Dept.
WOMEN’S SNUGGIE PANTS
29 and 39
These include extra large sizes. Elastic band in pink only.
Main Floor—Lingerie Dept.
Women’s Balbriggan Gowns and Pajamas
Colors of blue and pink. These include extra $<• .98
sizes
Main Floor—Lingerie Dept.
WOMEN’S OUTING GOWNS
White, pink, blue anod fancy striped
Main Floor—Lingerie Dept.
outings
WOMEN’S WINTER UNIONS
These come in sizes up to 50. No sleeve, knee
length styles, in fine ribbed winter weight j
Main Floor—Lingerie Dept.
BOYS’ WINTER UNIONS
79 a\h 89c
AND
Exceptionally good weight for winter wear
Basement
8 to 16.
CHILDREN’S UNIONS
Winter weight, long sleeves and long legs.
Sizes 2 to 6 ... _______
Childrens Balcony
CHILDREN’S UNIONS
Fine ribbed, long sleeves and knee length.
Sizes 2 to 12 ..... ______
Childrens Balcony
Childrens ALL AMERICAN
WINTER WEIGHT UNIONS
Long sleeves and long legs, fine ribbed. Suit-
able for boys or girls .......................................................
Childrens Balcony
CHILDREN’S E-Z UNIONS
In Three Styles
Short sleeve, pantie leg, elastic back. Short sleeve, knee
length elastic back. Button on shirt and pants,
These come in sizes 1 to 12 ______ « ^A»pr.
Childrens Balcony
2-PIECE CARTERETTES
Vest and pantie style, fine ribbed. J Ac
-------------------------------------------.......ea.
Childrens Balcony
For Girls 2 to 14
I ' !-1.
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The Deport Times (Deport, Tex.), Vol. 34, No. 37, Ed. 1 Thursday, October 22, 1942, newspaper, October 22, 1942; Deport, Texas. (https://texashistory.unt.edu/ark:/67531/metapth902125/m1/3/: accessed July 5, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Red River County Public Library.