The Brand (Abilene, Tex.), Vol. 45, No. 7, Ed. 1, Saturday, October 31, 1959 Page: 3 of 8
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laturday October 31 185S
H-SU BRAND
PAGES
Yates Has Colorful
Life as Journalist
u
i
.
K
M r
By DARLA SHELTON
Brand Business Manager
Talented efficient and de-
pendable .... these words aptly
describe Wayland Yates Director
of the Hardin-Simmons Univer-
sity News Bureau since June.
1959. As a college graduate of
H-SU and an ex-Editor of the
Brand student newspaper Yates
is acquainted with much of the
journalistic history of our school.
When Yates enrolled at Hardin-
Simmons University as a fresh-
man in 1946 he was planning a
career in engineering. However
he became discouraged with this
field when he found that the pre-
engineering courses offered at
that time were poorly organized.
Thus he chose an entirely dif-
ferent field when he decided to
major in journalism.
At the time he was a sopho-
more the journalism department
of H-SU was on the move. The
Brand Office was then located in
Old Abilene Hall. Then when
this building burned the journal-
ism department was moved to the
University Apartments across
from the campus on Ambler
Street. After a year there Rose
Field House was completed and
it became the home of student
publications.
After the 1947 school year end-
ed publications were moved to
GI Hall which is now known as
the Maintenance Department. It
was several years later before
Mary Frances Hall became the lo-
cation of the Brand office.
When Yates became Brand
editor in 1948 the Brand Office
was poorly equipped having only
one small desk to accommodate
the needs of the office. There-
fore he proceeded to build a large
slat desk which is still used in the
present Brand Office.
At the time that Yates headed
the Brand staff publication edi-
tors were paid $40 a month in-
stead of receiving tuition scholar-
ships as is customary today.
Yates commented concerning this
"I feel that the honor of being
editor is worth the work that is
put into the job. However since
the University chooses to reward
the editor for his services I like
the scholarship idea much better
than being paid monthly. Being
editor of a student publication is
a great opportunity for learning."
In 1948 there was a large staff
of Brand members including some
30-40 journalism majors. One of
these journalism majors the at-
tractive blond associate editor
Dorothy Kincaid was of par
ROOM FOR ALL -H-SU'ors loaded up student body and school
spirit freshmen and beanies as they journeyed to Canyon Saturday
where the Cowboys ran down the Buffaloes 22 to 0 for their first
season win. (Brand Staff Photo).
VFW
Bowling Lanes
STUDENT SPECIAL
35 Cents
Per Game
32 LANES TO SERVE YOU
9 A.M. 6 P.M. Monday - Friday
North Second
ticular interest to Yates. Evi-
dently the feeling was mutual
however for in the summer of
1950 Miss Dorothy Kincaid be-
came Mrs. Wayland Yates.
Mr. and Mrs. Yates first met
when they worked together at the
Abilene Reporter-News during
the summer before the 1947-48
school year. They never dated
however until they began work-
ing on the Brand together.
The paper which Yates edited
was eight columns wide and was
approximately the size of the
Abilene Reporter-News. He with
help of his staff put out the first
April Fool paper that had been
published on the H-SU campus in
many years. His wife Dorothy
named the April Fool edition the
SINGE and it has retained that
name up to the present date.
They printed the SINGE on green
paper and used composite photo-
graphs to add humor to the
paper.
In 1948-49 the Brand staff was
busy on Wednesday nights pre-
paring the final copy for the
printers. The paper came out
after chapel on Saturday morn-
ings. When Wayland graduated from
Hardin-Simmons in 1949 Dorothy
stepped into his shoes to become
the 1949-50 Brand editor. She
graduated from college in the
spring of 1950.
Hardin-Simmons University had
two journalism professors at this
time. These were Eugene Schoo-
ley and Homer Hutto who is now
editor of the Western Observer
weekly paper published in Anson
Texas.
In 1948 a Radio Department
was organized on the campus as
a part of the journalism depart-
ment. Broadcasting most of the
day and until 10 p. m. was the
student operated broadcasting
station KHSU located in GI
Hall. Slim Willet whose real
name is Winston Moore was the
station's first manager. The
station supplied all newspapers
radio and TV with news about
the H-SU students and faculty
members.
After graduating from college
Yates worked two and one half
years as reporter for the Big
Spring Herald. His wife worked
with him there for one and a
half years.
Then Yates accepted a job as
reporter for the Wichita Times.
Six months later he was back at
Big Spring Texas serving as
Managing Editor for the Big
Spring Herald.
At one time there were four
and Kirkwood
EX BRAND EDITORS The above picture is a typical scene of the Brand office in 1948 as Wayland
Yates 48 editor and his wife Dorothy then associate editor prepare copy for the weekly "edition.
?? "a desk on which Mr. Yates is seated is one that he built to accommodate the Brand office.
Mr. and Mrs. Yates now reside at 1350 Mimosa. (Brand Staff Photo).
Dyess AFB Is Site
Of Military Banquet
"A United Christmas" was
chosen the theme of the 7th an-
nual Military Banquet at a meet-
ing of the social committee last
Monday at 4:00. Committee
members were also named.
The banquet will be held at the
Officers Club at Dyess Air Force
Base Dec. 5 at 7 p. m.
Tickets will be $5.50 per couple
including corsage. The limit on
ticket sales is 210 people.
Glenda Montgomery corps
sponsor will be made honorary
Cadet Colonel at the banquet and
the company sponsors will be
made honorary Cadet Captains.
The special committees named
for planning the banquet are:
food and program decorations
entertainment and flowers seat-
ing and tickets.
The food and program commit-
tee consists of Joy Terry Com-
pany A sponsor Glenda Mont-
gomery corps sponsor; and Don
Lasater Company A social chair-
man. In charge of decorations are:
ex-Brand editors working on the
Big Spring Herald. Besides Way-
land and Dorothy Yates there was
Bob Whipkey now publisher of
the Herald and Wacial McNair
now managing editor of the
Snyder Daily News.
The Yates family came to
Abilene from Big Spring when
Wayland decided to head the
H-SU News Bureau. Dorothy
grew up here in Abilene and
graduated from Abilene High
School. Wayland graduated from
Uvalde High School.
Dorothy and Wayland have two
children a 6 year old son Kent
and 2 year old daughter Kaye.
We'd like to publish a picture
here but the real ministry of
the CALIFORNIA BAPTIST
THEOLOGICAL SEMINARY
cannot be photographed It is
spiritual.
We prepare dedicated youth to
make the Gospel effective in
today's world.
Send for full information about
Bachelor of Divinity and Mas-
ter of Religious Education de-
gree programs:
President C. Adrian Heaton
.California Baptist
Seminary (Ht)
Covina California
Dear Mr. Heaton:
Please send full free infor-
mation about California
Baptist Theological Semin-
ary. Thanks.
Yours truly
Signed
Address r
Jean Edens Company E sponsor;
Phyllis Jeffries Band company
sponsor; and Don Parker Com-
pany E social chairman.
The entertainment and flowers
committee includes Nan Norris
Company F sponsor; Dolores
Stephenson Pershing Rifles spon-
sor; and Paul Hinds Company F
social chairman.
Patsy Denton Company B
sponsor and Robert Evans Com-
pany B social chairman make up
the seating and tickets commit-
tee. Special guests at the banqu'et
will include President and Mrs.
Evan Allard Reiff Dean and Mrs.
W. T. Walton Dean Alice Berk-
shire Dean and Mrs. Jack Col-
lins and Professor and Mrs.
Marion B. McClure.
Military banquet themes in the
past two years have been "Win-
ter At Valley Forge" and "The
Ranks Give Thanks."
Support Your
BRAND Advertisers
f)
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College Student Q Faculty Member
Name
Address
City
Zone State
This special offer available ONLY to college
students faculty members and college libraries.
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The Brand (Abilene, Tex.), Vol. 45, No. 7, Ed. 1, Saturday, October 31, 1959, newspaper, October 31, 1959; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth96984/m1/3/: accessed July 9, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Hardin-Simmons University Library.