The Brand (Abilene, Tex.), Vol. 80, No. 21, Ed. 1, Thursday, April 15, 1993 Page: 1 of 8
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Communication
Department Hosts
Banquet
see page 5
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Live At the Vet!
see page 8
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THE BRAND
Hardin-S immons
University
Volume 80 Number 21
Abilene Texas
April 15 1993
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Two Advance In National
Advertising Competition
THEY CALL IT RODEO HSU is hosting the oldest
intercollegiate rodeo in the nation April 2223 and 24 at the.
Carl Myers Arena. Admission is free.
47th Annual HSU
Rodeo Nation's Oldest
Hardin-Simmons University
has always valued its western
heritage. This year the university
will be hosting the oldest inter-
collegiate rodeo in the nationApril
22-24 at the Carl Myers Memo-
rial Arena 2800 Grape St. Ad-
mission is free to the public.
Rodeo fans will see bareback
bronc riding calf roping barrel
racing and bull riding in addition
to hearing the music of the World
Famous Cowboy Band and
watching the Six White Horses
perform. Philip Schutts of Aledo
will be announcing the action and
Mark S wingler and Eddie Hatfield
will be the rodeo clowns.
Rodeo coordinator Dr. Will-
iam O. "Doc" Beazley said 200-
2S0 participants will be coming
from across the region including
WestemTexas College Midwest-
em State University Vemon Re--gional
College Tarleton State
University Texas Tech and Sul
Ross University in Alpine.
The Rodeo Association and
students in advertising produc-
tion and design instructed by Tom
Rigsby worked together to pro-
mote the 47th annual rodeo.
Four Enter
Rodeo Queen
Competition
Four HSU students are com-
peting for honors as the 1993 HSU
Rodeo Queen. Entrants include
Kim Shipton Lisa Ewing Heidi
Scheetz and Alissa Ogg.
Each participant is judged
equally on horsemanship personal
interview and student vote. The
winner of the contest will be an-
nounced on Thursday April 22
during the 9:30 a.m. assembly program.
Six Hardin-Simmons Uni-
versity students were among the
entrants in Citibank's Third An-
nual College Advertising Awards
competition. The advertising
production and design class in-
structed by Tom Rigsby worked
on a multi-media campaign to
promote anew creditcard which
features a cause-related dona-
tion based on consumer spend-
ing. "College students are aware
of and concerned with a variety
of issues facing our country lo-
cal communities and campuses
today"says Ruvan Cohen di-
rector of marketing for U.S.
bankcards at Citibank.
The class working in three
teams of two designed a print
ad direct mail package and tele-
vision commercial based on their
chosen card design.
The campaign designed by
Jason Clements and Tiera
Cothran focusing on the theme
"Freedom" was chosen to rep-
resent HSU at the national finals
where a panel of marketing and
advertising executives will se-
lect the national winning team.
Winners will be announced by
Citibank MasterCard and Visa
in May.
"We were very pleased with
the quality and creative talent
found in student entries over the
past two years"says Cohen. "We
find that both students and teach
ers today are most interested in
programs that provide hands-on
experience."
Other students designing
media campaigns include Gina
Holley Lydia Buettemeyer
Ashley Featherston and Tammy
Mantooth. Steve Doyle served
as the videographer for the com-
mercial submitted by the win-
ning team.
Citibank MasterCard and
Visa is the largest issuer of
bankcards in the nation with 30
million cards in circulation.
Pr mL-jf Sill
lit- vbBp yjffr
Jason Clements
Tiera Cothran
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The Brand (Abilene, Tex.), Vol. 80, No. 21, Ed. 1, Thursday, April 15, 1993, newspaper, April 15, 1993; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth97570/m1/1/: accessed June 29, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Hardin-Simmons University Library.