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Marketing Myopia

Description: Article reprinted from The Harvard Business Review arguing that the reason for a lack of growth in an industry is due to a failure of management.
Date: 1960-07/1960-08
Creator: Levitt, Theodore
Partner: Rosenberg Library

Planning for Profits in World Business

Description: Article reprinted from The Harvard Business Review discussing trends in United States imports and exports and maximizing profits in international business trade.
Date: 1960-11/1960-12
Creator: Hodgson, Raphael & Michaelis, Michael
Partner: Rosenberg Library

A Clinician's View of Medical Education

Description: Article reprinted from the Texas State Journal of Medicine, discussing issues in medical education, such as a recent decline in applicants, teacher shortage, finances, and surgeon training.
Date: February 1960
Creator: Hartman, Albert W.
Partner: Moody Medical Library, UT

[Article: Presidential biography, April 1960]

Description: Draft of a journal article about Dr. May Owen's election to President of the Texas Medical Association. The article discusses Dr. Owen's life, career, and accomplishments.
Date: April 1960
Creator: McBee
Partner: Texas Medical Association

[Article: Dr. May Owen]

Description: Article from the April 1960 issue of the Texas State Journal of Medicine providing biographical information about Dr. May Owen, the first woman president of the Texas Medical Association.
Date: April 1960
Partner: Texas Medical Association
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