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INCHES:
Texas Daily Newspaper Association
718 West 5th Street, Suite 200 Austin, Texas 78701
Advertising Linage
Data for October 2008
ROP 2008 2007
National: 18,897 18,686
Retail: 54,654 57,741
Classified: 58,559 82,551
Month Total: 132,110 158,978
" Full-run, paid ad linage (no zoned, pre-prints, we-prints, supplements, etc.)
" Billed for specified category per rate card
" Classified includes: legal, transient, real estate, auto, all other classified
" Include political ads in category for rate sold
" Convert volume to inches (14 lines per inch)
$ +(-)%_
Month: -19.2%
Y-T-D: -18.2%
" Convert to 6-col SAU: divide 8col/1.33, 9col/1.5, lOcol/1.67
TOTAL REVENUE:
" Provide percent variation from 2007 to 2008
" Include all advertising revenue - ROP, TMC, inserts, zoned, direct mail, pre-prints, etc.
Newspaper _
Ad Manager
The Dallas Morning News
n/a
Signature_
Submitted By:_Nancy McNeal_
E-Mail of person submitting datanmcneal@ahbelo.com
Telephone _(214) 977-7202_
-, or Q by ad manager
Fax (214) 977-8159
E-mail linage to: cbrown(aftdna.ore Or fax to: 512-476-0515
Submit by November 15, 2008
