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INCHES:
Texas Daily Newspaper Association
718 West 5th Street, Suite 200 Austin, Texas 78701
Advertising Linage
Data for October 2008
ROP 2008 2007
National:
Retail: 24,566 23,573
Classified: 31,051 37,299
Month Total: 55,617 60,872
" Full-run, paid ad linage (no zoned, pre-prints, we-prints, supplements, etc.)
" Billed for specified category per rate card
" Classified includes: legal, transient, real estate, auto, all other classified
" Include political ads in category for rate sold
" Convert volume to inches (14 lines per inch)
$ +(-)%_
Month:
Y-T-D:_ _
" Convert to 6-col SAU: divide 8col/1.33, 9col/1.5, 1Ocol/1.67
TOTAL REVENUE:
" Provide percent variation from 2007 to 2008
" Include all advertising revenue - ROP, TMC, inserts, zoned, direct mail, pre-prints, etc.
Newspaper The Galveston County Daily News
Ad Manager Debbie Keith
Signature_
Submitted By: Debbie Keith
, or Q by ad manager
E-Mail of person submitting data debbie.keith(dgalvnews.com
Telephone 409-683-52401
Fax 409-938-8409
E-mail linage to: cbrown~ltdna.org Or fax to: 512-476-0515
Submit by November 15, 2008