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Texas Daily Newspaper Association
718 West 5th Street, Suite 200 Austin, Texas 78701
Advertising Linage
Data for December 2008
ROP 2008 2007
National:
Retail: a 2Jt7
Classified: 34 34qq33
Month Total: ckI14P
Full-run, paid ad linage (no zoned, pre-prints, we-prints, supplements, etc.)
Billed for specified category per rate card
Classified includes: legal, transient, real estate, auto, all other classified
Include political ads in category for rate sold
Convert volume to inches (14lines per inch)
$ +(Y: -)
Month: -M *
Y-T-D: 1-( e/o
" Convert to 6-col SAU: divide 8co1/1.33, 9col/1.5, lOcol/l1.67
TOTAL REVENUE:
" Provide percent variation from 2007 to 2008
* Include all advertising revenue - ROP, TMC, inserts, zoned, direct mail, pre-prints, etc.
Newspaper C r QLL s C r'tst Ca!i o' a
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Ad Manager
Signature
Submitted By:
manager
iCK LC u
or ~ by ad
E-Mail of person submitting data U~ C r '' n (Y1 1 (Ca , kzr. Q'n
Telephone 0
Fax & p q Q-
E-mail linage to: cbrown (dtdna.org Or fax to: 512-476-0515
Submit by January 15,2009
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