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Texas Daily Newspaper Association
718 West Fifth Street, Austin, Texas 78701
(512) 476-4351...phone
(512) 476-0515...fax
www.tdna.org
Advertising Linage
Data For December 2008
INCHES:
" Full-run, paid ad linage (no
zoned, pre-prints, we-prints, R O P
supplements, etc.)
" Billed for specified category National:
per rate card
" Classified includes: legal, Retail:
transient, real estate, auto, all Classified:
other classified
" Include political ads in Month Total:
category for rate sold
" Convert volume to inches (14 lines per inch)
" Convert to 6-col SAU: divide 8col/1.33, 9col/1.5, lOcol/1.67
TOTAL REVENUE:
" Provide percent variation from 2006 to 2007
" Include all advertising revenue - ROP, TMC, inserts, zoned,
direct mail, pre-prints, etc.
Newspaper
2008 2007
1879 4356
29758 35806
14708 22943
46164 63105
Month: -29.24%
Y-T-D: -10.19%
Odessa American
Ad Director Stacey Ream
Submitted By:
-, or X by ad manager
E-Mail of person submitting data
jgraham ioaoa.com
Telephone 432-333-7602
Fax
432-334-8641
E-mail linage to: hturrentineltdna.org
Or fax to: 512-476-0515
Please submit by Sept. 15, 2007
Signature_
