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Texas Daily Newspaper Association
718 West Fifth Street, Austin, Texas 78701
(512) 476-4351...phone
(512) 476-0515...fax
www.tdna.org
Advertising Linage
Data for September 2008
INCHES:
" Full-run, paid ad linage (no
zoned, pre-prints, we-prints,
supplements, etc.)
" Billed for specified category
per rate card
" Classified includes: legal,
transient, real estate, auto, all
other classified
" Include political ads in
category for rate sold
" Convert volume to inches (14
lines per inch)
" Convert to 6-col SAU: divide
8col/1.33, 9col/1.5, 10col/1.67
TOTAL REVENUE:
" Provide percent variation from 2007 to 2008
" Include all advertising revenue - ROP, TMC, inserts, zoned,
direct mail, pre-prints, etc.
Newspaper __
Ad Manager _
Submitted By:_
The Dallas Morning News_
Signature_
NMcNeal
E-Mail of person submitting data
Telephone _(214) 977-7202
, or Q by ad manager
_nmcneal@ahbelo.com
Fax (214) 977-8169
E-mail linage to: hturrentine(artdna.org
Or fax to: 512-476-0515
Please submit by September 15, 2008
ROP 2008 2007
National: 14,261 18,359
Retail: 51,499 57,016
Classified: 63,141 90,783
Month Total: 128,901 166,158
Month: -28.8%
Y-T-D: -18.1%
