The Banner-Ledger (Ballinger, Tex.), Vol. 49, No. 30, Ed. 1 Friday, April 11, 1930 Page: 2 of 10
This newspaper is part of the collection entitled: Ballinger Area Newspaper Collection and was provided to The Portal to Texas History by the Carnegie Library of Ballinger.
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Don’t Let Your Dollar
Become a “Bo!
There is a difference in dollars. There is the “tramp” dollar the dollar spent with chain stores. Then
there is the home dollar with its home circulation -home benefits, home profits.
Though both of these dollars are marked One Hundred Cents, the home dollar continues to multiply itself
at home for here community interests are mutual. The success of this City contributes to the success of
everybody in it A prosperous city and county rests on individual prosperity
Not so with the “Tramp" dollar once spent it is gone forever.
The advantage to you of spending your dollar with a home owned store is greater than the tramp dollar can
possibly buy if it bought you one hundred cents’ worth-which it cannot possibly do. because the chain
stores must make a profit and send it on to Wall Street, where it shall never return.
(There is a big truth in this worth your serious thought).
DO YOU KNOW THAT IT DEPENDS ON YOU MOTHERS IF YOUR
ROY HAS A CHANGE
Every dollar you spend in helping your independent dealer in his fight for maintaining American ideals in
business will help your son’s future. Every penny you spend elsewhere is tearing down the great American
plan of liberty and equal opportunity to all that has in ade America the mecca of the world for so many years
Keep independence in business at all costs, but strange as it may seem, it will cost you nothing if you will
only about face and trade only with home owned stores.
DON’T SPEND YOUR MONEY WHERE IT NEVER RETURNS
Join the mothers who are proud of their sons, and who want them to have a real chance in the years to come
It really costs no more to trade with independent merchants, outside of the few articles used at bait, in ad-
vertising you buy just as economically in and well man aged home owned store today.
IF YOU HAVE REEN LURED AWAY BY BIG PROMISES RETURN TO
THE HOME OWNED STORE
Bankers tell us chain store accounts are of little value to them because the balance is checked out almost
daily and sent to New York. Why not spend your money with those merchants who had “spunk” enough to
start their own business, and Americanism enough to fight the competition of big interests and meet them
on their own terms and beat them. You owe it to yourself, your children, your neighbor’s children and your
city and county, to wake up and stop this menace that overshadows your city and county and the many cit-
ies of the United States. C
MR. GOOD CITIZEN—Should you support any busine sa whose object and purpose is to accumulate the wealth of our community and transfer it some
foreign point from which it can never return to benefit either you or your community?
Let's Continue to Build Our Community — Not Ruin It!
(THIS ADVERTISEMENT PAID FOR BY COMMUNITY BUILDERS)
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The Banner-Ledger (Ballinger, Tex.), Vol. 49, No. 30, Ed. 1 Friday, April 11, 1930, newspaper, April 11, 1930; Ballinger, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1695442/m1/2/?q=%22%22~1: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Carnegie Library of Ballinger.