[Letter with "The Santa Gertrudis Journal" letterhead]
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Letter with "The Santa Gertrudis Journal" letterhead reads: Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 August 10, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Attached are two pictures each of four of your Pioneer Sale heifers, one picture of one of the heifers and four pictures of the sale bull. Also included is a suggested layout of a page ad, which includes all six pictures. You will need to fill in appropriate remarks about each animal under its picture. The promotion of these sale cattle could be done …
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George Ranch Historical Park
This 23,000-acre working ranch and living history museum are located in Fort Bend County. The land was originally settled in 1824 as part of the Austin Colony by Nancy and Henry Jones. The park's mission centers on preserving the history of the county and galvanizing the appreciation of cultural heritage.
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Description
Letter with "The Santa Gertrudis Journal" letterhead reads: Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 August 10, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Attached are two pictures each of four of your Pioneer Sale heifers, one picture of one of the heifers and four pictures of the sale bull. Also included is a suggested layout of a page ad, which includes all six pictures. You will need to fill in appropriate remarks about each animal under its picture. The promotion of these sale cattle could be done in any of the following ways. 1. Run the attached layout in both the September and October issues. 2. Increase the size to two pages to run in September, thereby making the pictures larger; run a follow up smaller ad of a half page in the October issue. 3. Do not run a picture of all of the heifers - use only one or two. We will need to have the layout, copy and pictures you want to use in September by August 20. Sincerely yours, [signed] Roger Roger B. Letz RBL/mm Encs."
This letter is part of the following collection of related materials.
George Ranch Museum Collection
This 23,000-acre working ranch and living history museum was originally settled in 1824 as part of the Austin Colony by Nancy and Henry Jones. Materials focus on the Jones and George families and the traditional Texas pursuits of cattle, cotton, and oil.